Demons consolidate jersey deal with AHG Monday, 18 Nov 2013 Publicly listed automotive retailer, Automotive Holdings Group (AHG) has become the sole-major sponsor of the Melbourne Demons AFL club, which has moved away from the co-major sponsorship format the club has used for the last few years. Read more
Hisense Australia becomes major tennis sponsor Monday, 18 Nov 2013 International electronics brand, Hisense Australia has become a major sponsor of tennis in Australia signing as an official sponsor and supplier of the Australian Open and Australian Open Series tournaments, the Brisbane International and Apia International Sydney. Read more
New strategy drives Toll's foray into road safety sponsorship Friday, 15 Nov 2013 Toll Group has announced its first road safety sponsorship after its recent strategy shift that drove it to end its major long-term V8 Supercar sponsorship in favour of safety promotions. Read more
West meets east as iiNet backs Sixers in Big Bash Friday, 15 Nov 2013 iiNet has become the principal partner of the Sydney Sixers Big Bash League team and is developing its leveraging plan. Read more
NRL sponsors briefed on league's new strategy Thursday, 14 Nov 2013 NRL sponsors were given a presentation on the league's new structure and strategic plan and were briefed on a range of digital and social media initiatives at the NRL's annual sponsors' conference in Cairns today. Read more
Puma doubles Crows merchandise sales in first year Thursday, 14 Nov 2013 Apparel brand Puma has doubled the sales of Adelaide Crows apparel in its first year as the club's apparel partner. Read more
Hyundai takes Carlton relationship to 22 years Thursday, 14 Nov 2013 Hyundai has renewed its joint major sponsorship of the Carlton AFL club for another four years to bring its commercial relationship with the club to 22 years. Read more
Fujitsu General moves into the AFL Wednesday, 13 Nov 2013 Fujitsu General has replaced its long-term V8 Supercars sponsorship with a co-major deal with the Essendon AFL club. Read more
Tigerair commits to Storm after four-game trial Wednesday, 13 Nov 2013 Tigerair has moved up to become a major sponsor of the Melbourne Storm NRL club after signing a four-match trial sponsorship deal with the club last season. Read more
East Coast Bullbars renews rally deal, looks at leveraging ideas with other major sponsors Wednesday, 13 Nov 2013 Australian bullbar manufacturer, East Coast Bullbars has renewed its sponsorship of the Australian Rally Championship for two years and is working on plans to leverage the series with other major sponsors to get a greater reach from the deal. Read more
