Fielders lock Boof up for another year
The Australian men's cricket coach, Darren Lehmann, will continue as the official ambassador for national construction company Fielders for the next year.Read more
More latest news - page 1114
Kellogg's becomes event manager of Ironman
Kellogg's will continue as the naming rights partner of the Surf Ironman Series for the next three years, but will have a greater say in how the event is staged in the future.Read more
Bridgestone to promote environmentally friendly range with World Solar Challenge
Bridgestone Tyres has signed a one-year deal with the Darwin to Adelaide World Solar Challenge in a deal that will promote its low rolling resistance tyre range.Read more
Informative Lunch Series: Part 3 (Tue Sept 3)
The third instalment of the Sponsorship News Lunch Series will look at the role brand ambassadors play in global campaigns and will feature Olympic swimmer James Magnussen.Read more
CCA likes look of sponsorship for new alcohol brands
Coca Cola Amatil says it will use selected sponsorships and pourage rights deals to grow its presence in the alcoholic beverage market and position its growing range of brands.Read more
AOC finalises media monitoring deal
The Australian Olympic Committee has renewed its media monitoring arrangement with specialist media intelligence company iSentia.Read more
Myer expands VRC deal
Myer has renewed its long-term sponsorship association with the Victorian Racing Club and will introduce a range of new fashion-based leveraging concepts to the deal.Read more
Bank leverages performing arts deal
The Heritage Bank will leverage its association with the Queensland Performing Arts Centre (QPAC) by holding an exhibition in a pedestrian tunnel underneath the location this month.Read more
New plates for FPR
VicRoads has signed a two-race agreement with Ford Performance Racing that will promote a custom plate range that includes Ford Motor company's logo.Read more
Car insurer puts AFL sponsorship at core of marketing strategy
Online car insurer Bingle has renewed its deal with the Richmond AFL club and says the sponsorship has been a key factor in building its credibility with consumers.Read more
