Webjet's Demons exit frees up second major property Monday, 14 Oct 2013 Online travel company, Webjet has ended its jersey co-sponsorship of the Melbourne Demons but the AFL club is confident of securing a replacement following the appointment of popular coach Paul Roos. Read more
Bartercard signs deal with A-League champions Monday, 14 Oct 2013 Bartercard has become a major sponsor of the Central Coast Mariners A-League club. Read more
Kellogg's reinvigorates Ironman sponsorship through reality TV program Monday, 14 Oct 2013 Kellogg's will leverage its sponsorship of the surf Ironman series through an eight-part reality television program featuring some of the sport's leading competitors. Read more
Ford renews with FPR on eve of Bathurst victory Monday, 14 Oct 2013 Ford Australia has renewed its major sponsorship of the Ford Performance Racing V8 Supercar team. Read more
Pirtek already back in the NRL through Broncos deal Friday, 11 Oct 2013 Fluid systems company Pirtek has moved fast to retain an involvement in the NRL by signing as the lower back-of-jersey sponsor of the Brisbane Broncos on a three-year deal. Read more
WA public opinion backs Healthway sponsorship strategy Friday, 11 Oct 2013 New research shows the Western Australia community clearly supports the State's health promotion sponsorship strategy that provides alternative funding to alcohol and junk food sponsorships. Read more
ESP appointed to manage PR and comms for Clipsal 500 Friday, 11 Oct 2013 The South Australian Motor Sport Board (SAMSB) has appointed Elite Sports Properties (ESP) as its public relations and communications agency for the 2014 Clipsal 500 Adelaide, after a competitive tender. Read more
Bupa targets AFL Grand Final crowd through high tech promotion Thursday, 10 Oct 2013 Almost 9% of the crowd at last weekend's AFL Grand Final have opted in to a promotion run by health insurer and Hawthorn sponsor Bupa. Read more
Virgin Australia partners Tourism Australia for business events showcase Thursday, 10 Oct 2013 Virgin Australia has become a platinum sponsor and the airline partner of Tourism Australia's business events tradeshow, Dreamtime 2013. Read more
Wanderers home games lure Pirtek to stadium deal Wednesday, 09 Oct 2013 The addition of the Western Sydney Wanderers as a tenant at Parramatta Stadium was critical in securing the venue's new naming rights sponsor, fluid systems company Pirtek. Read more
