Post-AFL, stadium still lucky to be with AAMI Wednesday, 09 Oct 2013 Suncorp's insurance brand AAMI will retain naming rights to AAMI Stadium in Adelaide in 2014, despite the venue no longer hosting AFL matches. Read more
Adelaide Festival signs four new deals Wednesday, 09 Oct 2013 Adelaide Festival has announced four new partners - one presenting sponsor and three corporate supporters -for its 2014 program, and is on track to meet is sponsorship revenue target. Read more
Sponsorship News half-day mini-conference features top lineup Tuesday, 08 Oct 2013 The Sponsorship News Melbourne half-day conference on November 19 will feature a top lineup of speakers who will discuss the strategy behind the decisions and the lessons learned from some of the cutting edge sponsorship partnerships of recent times. Read more
TAC uses multi-cultural Melbourne Victory to get message across Tuesday, 08 Oct 2013 Victoria's Transport Accidents Commission (TAC) has capitalised on the multi-national origins of the Melbourne Victory A-League Club in a new promotion that features players speaking in their native tongues. Read more
Stratco is back with Adelaide United as community partner Tuesday, 08 Oct 2013 Building and hardware retailer Stratco has returned to Adelaide United's sponsorship ledger after a one-year absence. Read more
Mazda back on the grid for Australian GP Friday, 04 Oct 2013 Mazda has renewed its sponsorship of the Australian Formula 1 Grand Prix and will continue as the naming rights of the popular Celebrity Challenge. Read more
Beam me up: New impetus for Stolen Rum after distribution deal Friday, 04 Oct 2013 Auckland-based spirits company Stolen Rum has signed a distribution deal with Beam Australia which will result in an increase its Australian marketing program. Read more
Post-Wallabies, KooGa pursuing grassroots and international expansion Friday, 04 Oct 2013 Apparel brand KooGa's decision to not renegotiate its Australian Rugby Union partnership allows it to focus on international expansion and growth in sporting codes such as netball, cricket and motorsport at both a professional and grassroots level. Read more
Emirates consolidates rugby sponsorship - leaves Western Force Thursday, 03 Oct 2013 Emirates airlines has ended its major sponsorship of the Western Force Super Rugby franchise. Read more
Dyldam increases Parra sponsorship and Unibet signs on Thursday, 03 Oct 2013 Property developer Dyldam has increased its sponsorship of the Parramatta Eels NRL club and will be its front-of-jersey sponsor for the next three years. Read more
