Driver deal helps extend sponsor Tuesday, 17 Sep 2013 08:46pm Rod Nash Racing's renewal of driver David Reynolds' expiring contract has triggered an extension with livery sponsor The Bottle-O. Read more
Wolf Blass takes up golf sponsorship Monday, 16 Sep 2013 09:12pm Treasury Wine Estates brand, Wolf Blass has signed a three-year deal with the Australian Masters Golf and the 2013 World Cup of Golf tournaments. Read more
Vodafone says no to sponsorship for now Monday, 16 Sep 2013 08:33pm Sponsorship won't be part of Vodafone's marketing mix for its big new "Discover the New" campaign aimed at rebuilding the company's brand image and promoting a range of new products. Read more
Huawei in the A-League Monday, 16 Sep 2013 08:33pm Chinese electronics brand Huawei has signed a three-year major partnership deal to move in to the A-League. Read more
Margaret River Wine Show changes major sponsor Friday, 13 Sep 2013 08:49pm Wesfarmers, Coles subsidiary Vintage Cellars has signed a one-year naming rights deal with the 2013 Margaret River Wine Show. Read more
ISPS Handa boosts Australian golf presence Friday, 13 Sep 2013 08:29pm Philanthropic sports organisation ISPS Handa will partner with the World Cup of Golf in 2013 when it returns to The Royal Melbourne Golf Club in November. Read more
Racing sponsorship still crucial to sales: Myer Friday, 13 Sep 2013 04:23pm After reviewing the contribution of its racing sponsorships, Myer (see full sponsorship portfolio) concluded that its VRC partnership is still generating positive ROI for the company says, general manager of corporate affairs Jo Lynch. Read more
Ford and FPR deny deal rumours Thursday, 12 Sep 2013 09:15pm Ford Motor Company and Ford Performance Racing are yet to officially confirm the extension of their partnership, despite widespread reports the deal has will continue for another 12 months. Read more
Sydney Dance Company announces three new sponsors Thursday, 12 Sep 2013 09:11pm The Sydney Dance Company has announced three new sponsors ahead of its 2014 season. Read more
Television eyeballs draw LG and Harvey Norman to football deal Wednesday, 11 Sep 2013 09:36pm The Hyundai A-League's growing television audience helped to drive Football Federation Australia's new deal with LG Electronics and Harvey Norman. Read more
