Anti-grog promotions might expand into AFL, Rugby Wednesday, 11 Sep 2013 09:12pm WA's health promotion agency says it will "closely review" any opportunity to move its "Alcohol. Think again" campaign into higher-profile sports, such as the AFL and rugby union. Read more
Arts lovers spend more, says Coopers Wednesday, 11 Sep 2013 09:08pm Coopers says that arts lovers' spending power has driven its new three-year naming rights deal with Melbourne's Malthouse Theatre. Read more
Oates goes off the fairway with disruptive marketing campaign Wednesday, 11 Sep 2013 09:05pm Cleaning supply company Oates has partnered with Golf Victoria's flagship event, the Victorian Open, as part of a disruptive marketing strategy aimed at winning both consumer and corporate business. Read more
Sanofi boosts Lions deal Tuesday, 10 Sep 2013 09:17pm Sanofi Consumer Healthcare, which owns the Nature's Own brand, has upgraded its deal with the Brisbane Lions AFL club in a move that will give it naming rights to the club's overseas pre-season training this November. Read more
Internode to promote new network through sponsorship Tuesday, 10 Sep 2013 09:09pm iiNet subsidary Internode will return as the presenting partner of the WOMADelaide festival next year to promote its upgraded Citylan network. Read more
Brisbane Airport moves to W-League with Brisbane Roar Tuesday, 10 Sep 2013 09:07pm Brisbane Airport Corporation will switch its sponsorship of the Brisbane Roar A-League club, transferring its logo from the men's sleeve property to the women's front-of-jersey for this year. Read more
Dance Company signs Virgin as major partner Tuesday, 10 Sep 2013 09:04pm Virgin Australia has signed a one-year deal with the Sydney Dance Company to become one of its major partners. Read more
AFL too cluttered, says Europcar Monday, 09 Sep 2013 09:07pm Car rental company Europcar says the AFL is now too cluttered with competing brands to justify the required sponsorship spend and says there are better deals in the A-League and other sports. Read more
Another deal for Adelaide United Monday, 09 Sep 2013 09:04pm Tourism NT has announced a new back-of-jersey sponsorship with the Adelaide United A-League club that will leverage club fixtures and membership to promote the tourism and ecotourism in the Territory. Read more
Maxwell to drive brutal simplicity strategy for M&C Saatchi Monday, 09 Sep 2013 05:03pm M&C Saatchi Sport and Entertainment has appointed a new strategy director as it seeks to add depth to its commercial team. Read more
