Bridgestone to promote environmentally friendly range with World Solar Challenge Wednesday, 21 Aug 2013 09:06pm Bridgestone Tyres has signed a one-year deal with the Darwin to Adelaide World Solar Challenge in a deal that will promote its low rolling resistance tyre range. Read more
Informative Lunch Series: Part 3 (Tue Sept 3) Wednesday, 21 Aug 2013 08:21pm The third instalment of the Sponsorship News Lunch Series will look at the role brand ambassadors play in global campaigns and will feature Olympic swimmer James Magnussen. Read more
CCA likes look of sponsorship for new alcohol brands Tuesday, 20 Aug 2013 09:22pm Coca Cola Amatil says it will use selected sponsorships and pourage rights deals to grow its presence in the alcoholic beverage market and position its growing range of brands. Read more
AOC finalises media monitoring deal Tuesday, 20 Aug 2013 09:19pm The Australian Olympic Committee has renewed its media monitoring arrangement with specialist media intelligence company iSentia. Read more
Myer expands VRC deal Monday, 19 Aug 2013 09:37pm Myer has renewed its long-term sponsorship association with the Victorian Racing Club and will introduce a range of new fashion-based leveraging concepts to the deal. Read more
Bank leverages performing arts deal Monday, 19 Aug 2013 09:26pm The Heritage Bank will leverage its association with the Queensland Performing Arts Centre (QPAC) by holding an exhibition in a pedestrian tunnel underneath the location this month. Read more
New plates for FPR Monday, 19 Aug 2013 09:23pm VicRoads has signed a two-race agreement with Ford Performance Racing that will promote a custom plate range that includes Ford Motor company's logo. Read more
Car insurer puts AFL sponsorship at core of marketing strategy Friday, 16 Aug 2013 08:57pm Online car insurer Bingle has renewed its deal with the Richmond AFL club and says the sponsorship has been a key factor in building its credibility with consumers. Read more
Wilson Security spend increases in V8s Friday, 16 Aug 2013 08:54pm Wilson Security has lifted its presence in motorsport after signing a four year race naming rights deal with the V8 Supercars, which follows a deal earlier this month to extend its relationship with Dick Johnson Racing. Read more
Vic Uni spends big on sports marketing Friday, 16 Aug 2013 08:45pm Victoria University has signed a four-year multi-million dollar deal with the Western Bulldogs AFL club as part of its strategy to boost its credentials as a sporting institution. Read more
