NRL match in China could bring new sponsors to the game Monday, 15 Jul 2013 08:51pm Canberra Raiders CEO Don Furner says a proposed NRL match in China next year would lift awareness of the game and potentially open the door to more Chinese sponsorship of NRL teams. Read more
Agar's management realistic about commercial prospects Monday, 15 Jul 2013 08:47pm Signature Sport Management, which manages cricketer Ashton Agar, is taking a conservative approach to his sponsorship, preferring to wait until the 19-year old consolidates his position in the Australian Cricket team before committing to sponsorship opportunities. Read more
Ashes smashing viewer and digital numbers Friday, 12 Jul 2013 09:33pm As debutant Ashton Agar broke records with his innings at Trent Bridge, so too did Cricket Australia, breaking its own digital media records through the first two days of the first Ashes test. Read more
Guided Missile; Magnussen increases sponsorship take Friday, 12 Jul 2013 09:33pm Swimmer James Magnussen's new deal with a global swimming gear company has lifted his sponsorship earnings above his London 2012 take, according his managers, The Sports Group. Read more
New agent seeks to deliver Australia Post for the Gift Thursday, 11 Jul 2013 09:09pm Athletic event The Stawell Gift has appointed a new agency to handle its commercial operations, including sponsorship procurement and retention, as negotiations with major sponsor Australia Post continue. Read more
WNBL to benefit from NBL's demerger, says Keneally Thursday, 11 Jul 2013 09:06pm Basketball Australia CEO Kristina Keneally says the sport's governing body's will focus on expanding the sponsorship revenue of women's basketball now that the demerger from the National Basketball League is complete. Read more
Tweets most undervalued digital media, says Repucom Wednesday, 10 Jul 2013 09:32pm Repucom global head of digital Garth Farrar says tweets now have a tangible monetary value and the days of regarding them as a "value-add" are over. Read more
Arts sponsorship up as other funding sources recede: AMPAG report Wednesday, 10 Jul 2013 09:29pm Major arts sector sponsorship increased by almost 9% in 2012, despite an overall reduction of $1.1 million in private giving, fundraising, and sponsorship in the sector, according to a 2013 Australian Major Performing Arts Group report. Read more
Good ride for fans as Pedders offers prize car Wednesday, 10 Jul 2013 09:26pm Suspension company Pedders will offer its Chrysler 300 SRT8 "course car" as a prize, worth $75,000, as a part of its leveraging program for the V8 Supercars Sydney 500 event. Read more
Storm coy on Tigerair deal Tuesday, 09 Jul 2013 09:14pm The Melbourne Storm NRL club is not commenting on its new deal with rebranded airline Tigerair Australia. Read more
