NRL cautious with gambling operators after Waterhouse breakdown Monday, 20 May 2013 08:58pm The NRL may halt all sponsorship negotiations with gambling operators following increasing public pressure on the issue, and its failure to come to terms with the Tom Waterhouse organisation. Read more
Adding new brands has won fans' backing, says V8 Supercars Friday, 17 May 2013 09:09pm The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the entrants have opened up more sponsorship opportunities. Read more
Honda sharing dreams with new arts partner Friday, 17 May 2013 09:07pm As part of its refocused sponsorship strategy, Honda Australia has snagged its third arts deal this year, signing a one-year partnership with the Arts Centre Melbourne. Read more
Reds get set with Jetset subsidiary Friday, 17 May 2013 09:05pm The Queensland Reds Super Rugby franchise has clinched a nine-month deal with an offshoot of Australian travel company Jetset. Read more
CUB moves into one-day domestic cricket Thursday, 16 May 2013 09:13pm Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series. Read more
Cowboys and Knights clinch new deals Thursday, 16 May 2013 09:13pm The North Queensland Cowboys NRL club has signed Vitalstrength as its exclusive nutrition partner for the next two years. Read more
CBA locks up tests prior to Ashes Wednesday, 15 May 2013 09:20pm The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years. Read more
Qantas centralises marketing Wednesday, 15 May 2013 09:15pm Qantas has restructured its marketing and corporate affairs teams into a single unit that will oversee the entire marketing function, including sponsorship, brand ambassadors and social media. Read more
Hyundai hires second agency Wednesday, 15 May 2013 09:12pm Hyundai has appointed a second agency for brand promotion that will focus on the lifestyle and womens' markets. Read more
HSBC to launch campaign for Lions tour sponsorship Tuesday, 14 May 2013 09:25pm HSBC will run a national TV campaign to support its sponsorship of the British and Irish Lions visit to Australia. Read more
