EMG Precision Driving, owner of the Precision Driving Team, has acquired a new vehicle sponsor for its stunt driving performances that will replace outgoing sponsor Toyota, which provided the team with its Hilux vehicle.Read more
General Motors Holden has signed its second multi-million dollar sponsorship deal in a week as it ramps up its marketing budget by 40% to reverse a 9% slide in sales in Australia last year.Read more
V8 Supercar driver Mark Winterbottom has secured his fourth personal sponsorship for 2013 in a flow on from his participation in Disney Pixar's Cars 2 movie.Read more
Carlton & United Breweries brand Carlton Dry will use its new partnership with surfing tournament the Quiksilver Pro 2013 to strengthen its position in the 18-24 year old demographic with a $1 million leveraging campaign.Read more
French web-based music streaming service Deezer has announced a partnership with music festival St Jerome's Laneway Festival and rapper Drapht as it begins to build its brand in Australia.Read more
Real estate company Century 21 has become a key sponsor of the 2013 ISPS Handa Women's Australian Open to be played at Royal Canberra Golf Club this February.Read more
General Motors Holden has become a major sponsor of the National Rugby League after signing a three-year deal with the State of Origin series,as its centre piece.Read more
KIA Motors sponsorship strategy is based around long-term, large-scale partnerships, such as the recently renewed Tennis Australia deal, and the company's budget is nearly fully committed says the company.Read more
The North Queensland Cowboys NRL club has renewed a major partner for a further two years, in a deal that will include an increased cash component.Read more