Basketball struggling to lift sponsorship despite viewing growth Friday, 19 Apr 2013 08:33pm Basketball Australia has grown the NBL's attendance, audience, and licensing revenue in recent years, but admits it has struggled to lift sponsorship revenue at the same pace. Read more
Sponsor shows solidarity to Sharks Friday, 19 Apr 2013 08:21pm Sports apparel brand X-Blades has extended its relationship with the Cronulla Sharks NRL club to the end of the 2014 season. Read more
NZ law blocks St Kilda sponsor Thursday, 18 Apr 2013 08:28pm St Kilda AFL club will be unable to display its co-major sponsor Centrebet when it plays the Sydney Swans AFL club in Wellington, New Zealand on ANZAC Day. Read more
Jeep signs new ambassador Thursday, 18 Apr 2013 08:25pm Fiat Chrysler Group brand Jeep has taken former St George Illawarra back rower Dean Young as its brand ambassador for 2013 as it launches a major above-the-line campaign. Read more
ANPHA washes grog out of the waves Wednesday, 17 Apr 2013 09:03pm The Australian National Preventive Health Agency has seized control of Surfing Australia's alcohol sponsorship category, making the national body and its state subsidiaries the fifteenth sport included in the federal government initiative. Read more
Foxtel goes to Gemba for $20 million FFA grassroots deal Wednesday, 17 Apr 2013 08:51pm Foxtel has appointed the Gemba Group to implement its $20 million national football development and grassroots program. Read more
Night at the museum over for NT Government Wednesday, 17 Apr 2013 08:48pm The Northern Territory Museum and Art Gallery (MAGNT) will be relying on a new statutory authority to secure corporate sponsorship, as the NT Government scales back its contributions to the institution. Read more
Honda sponsorship strategy to focus on arts, women Tuesday, 16 Apr 2013 09:08pm Honda Australia has refocused its sponsorship strategy more towards art events and women in a move the company hopes will generate direct sales leads. Read more
Samsung launches new rugby initiative Tuesday, 16 Apr 2013 08:20pm Samsung has launched a nationwide program targeting junior rugby in Australia as part of its sponsorship of the Australian Rugby Union and Super Rugby competition. Read more
Australian tournaments to benefit from Scott's historic win Monday, 15 Apr 2013 09:58pm The PGA of Australia says Adam Scott's victory in the US Masters this morning will flow into increased sponsorship, attendance and revenue from its local major tournaments. Read more
