McAlpine moves on from Dairy after a baker's dozen Thursday, 04 Apr 2013 06:39pm Long-term head of sponsorship for Lion Dairy and Drinks, Kelvin McAlpine, has left the company to move to the other side of the fence to work for a sponsorship rights holder. Read more
Adelaide United joins million dollar club, goes green with new sponsorship Wednesday, 03 Apr 2013 08:45pm The Adelaide United A-League club has landed its largest ever sponsorship, a $1 million deal over three years, which ends the financial troubles that followed previous major sponsor Unleashed Solar going into administration. Read more
Sponsorship lights up vital networks for new St Kilda partner Wednesday, 03 Apr 2013 08:28pm The St Kilda AFL club's corporate networks will provide a stronger platform to promote LEDified's product to corporate customers than a large-scale above-the-line marketing campaign, according to the new sponsor's CEO, Suren Chandrajit. Read more
Saint Kilda snag second co-major Tuesday, 02 Apr 2013 09:42pm The Saint Kilda AFL club has announced a second co-major sponsorship to pair with the incumbent Centrebet for the 2013 AFL season. Read more
Western Force hooks up with local winery Tuesday, 02 Apr 2013 09:41pm The Western Force Super Rugby franchise has signed a one-year contract with WA wine company Peccavi Wines as its official wine partner for the 2013 season. Read more
Top-to-bottom deal immerses bank in football Tuesday, 02 Apr 2013 09:41pm ME Bank has launched a new initiative that will promote its brand to both grassroots football players and families right up to A-league supporters. Read more
Swans sign new electronics partner Tuesday, 02 Apr 2013 09:41pm The Sydney Swans AFL club has signed a major consumer electronics group as an associate partner for the next two years. Read more
Waterhouse a casual advertiser: Nine Thursday, 28 Mar 2013 09:04pm The Tom Waterhouse organisation has no long-term contract with Channel Nine, and the future of the partnership will depend on the NRL finalising a gambling partner deal, according to Nine's director of commercial and regulatory affairs Scott Briggs. Read more
AFL parlayed new broadcast deal into an extra $9 million in sponsorship Thursday, 28 Mar 2013 09:02pm The AFL increased its sponsorship revenue by $9 million in 2012 by strategically renegotiating its partners while finalising its broadcast deal, as well as splitting its sponsorship assets to create new properties, according to the organisation's general manager of commercial operations, Darren Birch. Read more
Sponsorship Australasia restructures board, launches new website Thursday, 28 Mar 2013 09:01pm Sponsorship Australasia has restructured its board and will roll out a new website next month. Read more
