ANZ entrenches itself in netball Thursday, 28 Mar 2013 09:00pm ANZ bank has increased its commitment to netball by becoming the naming rights sponsor of Netball Australia's NetSetGO! program. Read more
$15 million Waterhouse deal way off the mark: NRL Wednesday, 27 Mar 2013 09:11pm The NRL has scotched claims that it had a five-year $15 million deal with bookmaker Tom Waterhouse, with the league's general manager of strategy Shane Mattiske confirming the code was still in discussion with a number of gambling companies about exclusive deals. Read more
Winter sports to generate more than a half billion dollars Wednesday, 27 Mar 2013 09:10pm The major winter codes of Australian sport are expected to generate $646.6 million in revenue this year, according to analysts at IBISWorld. Read more
McDonald's retain Lions backing Wednesday, 27 Mar 2013 09:09pm The Brisbane Lions AFL club has renewed McDonald's as its official junior partner for the next three-years. Read more
Wanderers working hard to protect brand Tuesday, 26 Mar 2013 09:08pm The Western Sydney Wanderers A-League team has offered huge value for sponsors that backed the franchise early, and the club is now working hard to ensure that incidences of fan violence don't hamper its sponsorship value. Read more
Origin and AFL announce membership initiative Tuesday, 26 Mar 2013 08:44pm Energy company, Origin, a major sponsor of the AFL, has backed an innovative initiative with the organisation aimed at boosting membership to clubs in the league. Read more
New Jeep ad keeps leverage rolling with Richmond Tuesday, 26 Mar 2013 08:40pm Fiat-Chrysler brand Jeep has rolled out a new leveraging campaign based around its co-major sponsorship of the Richmond Tigers AFL club, and using club captain Trent Cotchin. Read more
Sea-Eagles fill up jersey Tuesday, 26 Mar 2013 08:38pm The Manly Sea Eagles NRL club has signed a three-year deal with electronics manufacturer Soniq. Read more
Adelaide Casino boosts Crows sponsorship Monday, 25 Mar 2013 09:34pm The Adelaide Casino has signed on to become an apparel partner of the Adelaide Crows AFL club. Read more
New netball broadcast deal reaps sponsorship rewards Monday, 25 Mar 2013 09:29pm The ANZ Championship has signed a new major sponsor that will replace the revenue it lost when General Motors Holden recently ended its deal. Read more
