East Coast Bullbars has become the naming rights sponsor of the Australian Rally Championship (ARC) replacing high-profile automotive brand Bosch, which had been the major sponsor of the ARC for the last two years.Read more
Surfing Australia has more than doubled its sponsorship revenue over the past three years since opening its high performance centre and doing a deal to increase the sports TV exposure.Read more
Racing NSW has upgraded its exclusivity agreement with TAB Limited that will deliver the organisation $2.1 million a year, according to its 2012 annual report.Read more
Comments by sponsorship consultant Kim Skildum-Reid published in The Australian newspaper this week, are outdated and completely ignore the huge advance in sophistication that's occurred in sponsorship measurement over the past few years, says Sponsorship Australasia president, Bruce Kaider.Read more
The Australian Baseball League has struck its first multi-million dollar deal with an apparel partner.Read more
The Perth Wildcats NBL team has signed a one-year agreement with First National Real Estate as coaches sponsor, marking its fourth major deal in 2012.Read more
The big turnover among major sponsors in the V8 Supercars recently is not a cause for concern, and is just part of normal contracted terms coming to an end, says the racing series' management.Read more
The Australian Ladies Masters golf tournament has signed a second co-naming rights partner to underpin the financial stability of the event.Read more
Schweppes energy drink Monster is threatening court action to enforce its sponsorship agreement with its brand ambassador, V8s driver Jamie Whincup.Read more
The Sydney Roosters NRL club has signed a prominent AFL sponsor as its inaugural members' partner for the next two years.Read more
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