T20 team signs second major sponsor
Electronics retailer Betta Home Living has joined principal sponsor Linc Energy as the major backers of the Brisbane Heat T20 Big Bash team.Read more
More latest news - page 1161
ARU more concerned than licence partner over Quade Cooper comments
While the Australian Rugby Union moved quickly to enforce its code of conduct about players denigrating sponsors in fining Quade Cooper this week, the maker of the game that was the subject of the negative comments was completely unconcerned over the issue.Read more
International expansion a positive for V8 sponsors
The V8 Supercars is confident of replacing its major domestic sponsor Telstra, and says the series expansion to Abu Dhabi and Texas will expand opportunities for existing sponsors and introduce new global brands.Read more
Sponsorship key to rebranding for Bupa
Sponsorship has been a centrepiece of the successful rebranding of health insurer Bupa, says the company's sponsorship strategy manager Julian Murphy.Read more
Telstra parts company with V8s and looks for new opportunities
Telstra BigPond will end its V8 Supercar Championship partnership at the conclusion of this season after a 10-year association, and says it will now look for innovative new sponsorship opportunities.Read more
Sweeney Entertainment expands Sports Report
Research specialist Sweeney Entertainment and Sports has diversified and expanded its Sports Report to cover a wider range of sports and include a larger survey sample size.Read more
Diageo brings unknown brand to the Australian Masters
Global beverage group Diageo will use the IMG-owned event, the Australian Masters golf tournament, to boost the profile of one of its lesser-known single-malt whiskeys.Read more
Schweppes lifts racing exposure
Beverage company Schweppes will partner with the new Fling Bar at Flemington for this year's Melbourne Cup Carnival.Read more
OPSM and Cricket do deal
Eyewear retailer OPSM has signed a five-year partnership with Cricket Australia as official eye care partner.Read more
NRL's 2014 review to consider new teams
The NRL will, after the 2014 season, formally review the number of teams in the competition with a view to expansion, according to the Australian Rugby League Commission's new five-year strategy, released today.Read more
