Danny Geale headlines new financial service launch Friday, 01 Mar 2013 09:31pm Boxer Danny Geale will headline a group of sports stars as brand ambassadors for the soon-to-be launched financial services company, One Solutions. Read more
Netball loses Holden Thursday, 28 Feb 2013 09:36pm Netball Australia has lost General Motors Holden as its naming rights partner to the Netball Test Series after the car company earlier this year committed to major new sponsorship deals with the NRL and AFL. Read more
Vogue Financial branches out into motorsport Thursday, 28 Feb 2013 09:36pm Mortgage broker Vogue Financial has expanded its sponsorship portfolio to include motorsport, signing a one-year deal with the V8 Utes Racing Series as official finance partner. Read more
Coates Hire expands motorsport portfolio Thursday, 28 Feb 2013 09:31pm Equipment hire company Coates Hire has signed a one-year deal to become the naming rights partner to the Australian leg of the World Rally Championship in September. Read more
Olympic sponsorship cycle inevitable Wednesday, 27 Feb 2013 09:38pm No matter how successful Olympic athletes might be, many of them will experience a cyclical downturn in sponsorship support a year after the games, according to athlete managers, particularly in an economy in which marketing spend is under close scrutiny. Read more
HBF does new deal to cover Perth market Wednesday, 27 Feb 2013 09:38pm Health insurance provider, HBF health has signed a one-year deal with the West Coast Eagles AFL club that will promote its HBF Health Centre product. Read more
Roosters to ramp up leveraging with major sponsor renewal Wednesday, 27 Feb 2013 09:38pm The Sydney Roosters NRL club has added a two-year extension to one of its major sponsorship deals and plans to ramp up the successful leveraging program that accompanies it. Read more
Grassroots deals reinforce brand credibility: Piping Hot Tuesday, 26 Feb 2013 09:44pm Surf brand Piping Hot attributes a boost in its brand credibility and a surge in sales to a range of new marketing initiatives but in particular its support of grassroots surfing through a range of sponsorships, says Piping Hot general manager Danielle Lowe. Read more
Corporate hospitality third-year focus: Suns Tuesday, 26 Feb 2013 09:44pm The Gold Coast Suns AFL club will focus on corporate hospitality sales as the club looks to boost revenue in its third year in the competition. Read more
ADVAM increases involvement in V8s Tuesday, 26 Feb 2013 09:43pm Merchant credit card company ADVAM will continue to ramp up its sponsorship in the V8s, partnering with Brad Jones Racing's Andrew Jones V8 Dunlop Development series car this year. Read more
