Australian baseball back on TV
The Australian Baseball League has landed a broadcast deal with Fox Sports that will further lift the sport's profile and give sponsors valuable air time.Read more
More latest news - page 1163
Trots in good form with bookie deal
South Australian Harness Racing has secured the largest financial sponsorship deal in its history through a naming rights deal with a major corporate bookmaker.Read more
V8 Supercars' Stone Brothers first in, best dressed with apparel deal
Stone Brothers Racing has become the first V8 Supercars team to sign an apparel partner.Read more
Productivity Commission questions energy company sponsorships
The Productivity Commission has questioned the amounts spent on sponsorship by state owned power generators in its draft report on Electricity Network Regulation.Read more
No leveraging plan, no deal says AFL
The Australian Football League would turn down significant sponsorship offers if the proposal wasn't backed by an adequate leveraging program and strategy, says League manager of commercial operations, Darren Birch.Read more
Analytics market growing: Repucom
The demand for sports marketing analytics has continued to grow rapidly as marketers demand more value for their investments, says Repucom founder Paul Smith.Read more
SKINS will drop cycling sponsorship if no action is taken
Compression garment company SKINS will drop its million dollar cycling sponsorship program if the sport does not move quickly to clean up its image following the Lance Armstrong doping scandal.Read more
Brand ambassadors should be given some support in a crisis: UFC
When a brand has invested time and money in a high profile brand ambassador, it should give them some support if they face a personal crisis, according to Ultimate Fighting Championship vice president Mike Mossholder.Read more
Ballet takes top sponsorship awards
The Australian Ballet has won two awards in the Sponsorship Australasia Awards for 2012, including the Geldard Award for the best overall sponsor partnership.Read more
Branded content cost effective: Ensemble
Branded content is a cost effective way to leverage sponsorships and reach a large audience, says Ensemble Branded Entertainment general manager Melbourne Jamie Gilbert-Smith.Read more
