DJR secures three sponsors to ensure its presence at opening race Monday, 25 Feb 2013 09:42pm Dick Johnson Racing has signed three short-term sponsors to help the cash-strapped team put its cars on the track for the Clipsal 500 in Adelaide. Read more
Lance Franklin takes a speccy through club deal Monday, 25 Feb 2013 09:42pm Hawthorn player Lance Franklin has signed a multi-year deal with Adidas in a flow on from the brand's five-year partnership with the Hawthorn Football club. Read more
NRL's first financial statement reveals $14m sponsorship income Friday, 22 Feb 2013 09:26pm The National Rugby League's first publicly-released financial report in 15 years reveals that sponsorship accounted for more than $14m of its $186m of revenue last year last year. Read more
Cycling's image not tarnished: Cycling Australia Friday, 22 Feb 2013 09:19pm Cycling's relationship with its commercial partners hasn't been tarnished by global doping scandals and the sport is continuing to grow its roster of sponsors, according to Cycling Australia's commercial director, Michael Edgley. Read more
Cycling looks to shore up its relationship with sponsors Thursday, 21 Feb 2013 09:21pm Cycling Australia has appointed former senior News Ltd marketing executive Ben Godkin as head of marketing and communications, with a clear brief to improve the sport's relationship with its top sponsors. Read more
Wilson Security extends motorsport deal Thursday, 21 Feb 2013 09:21pm Wilson Security has extended its naming rights partnership with Brad Jones Racing's number 21 car driven by David Wall. Read more
Review slams swimming administration as commercially incompetent Wednesday, 20 Feb 2013 09:26pm Swimming Australia's management of its sponsorships has been strongly criticised in a new independent review of the reasons for the relatively poor performance of the swim team at the 2012 London Games. Read more
Pirtek already starting to investigate new opportunities Wednesday, 20 Feb 2013 09:26pm Hydraulics company and long-term sponsorship player Pirtek will review a variety of sponsorship opportunities across all sports after parting ways with the Parramatta Eels NRL club, and the company says the A-League is a possible choice. Read more
San Remo re-up with Netball Australia Wednesday, 20 Feb 2013 09:22pm Food company San Remo has renewed its partnership with Netball Australia for a further three years. Read more
Sponso Soapbox: New Content Tuesday, 19 Feb 2013 09:35pm Check out our opinion site, Sponsorship Soapbox, now with brand new content for 2013 (including a pugnacious item on the ACC situation). It's free to register and a great place to exchange ideas about the industry. Read more
