Big leveraging campaign for CUB brand Friday, 01 Feb 2013 09:34pm Carlton & United Breweries brand Carlton Dry will use its new partnership with surfing tournament the Quiksilver Pro 2013 to strengthen its position in the 18-24 year old demographic with a $1 million leveraging campaign. Read more
French music service to become a major feature at music festivals Friday, 01 Feb 2013 08:15pm French web-based music streaming service Deezer has announced a partnership with music festival St Jerome's Laneway Festival and rapper Drapht as it begins to build its brand in Australia. Read more
Century 21 joins women's golf tournament Friday, 01 Feb 2013 08:13pm Real estate company Century 21 has become a key sponsor of the 2013 ISPS Handa Women's Australian Open to be played at Royal Canberra Golf Club this February. Read more
Star signings help Waratahs renew corporate bookmaker Thursday, 31 Jan 2013 08:04pm NSW Super Rugby franchise, the Waratahs has renewed its corporate bookmaker sponsorship deal for a further two years. Read more
NRL consolidates major properties in a sponsorship bonanza Thursday, 31 Jan 2013 07:13pm General Motors Holden has become a major sponsor of the National Rugby League after signing a three-year deal with the State of Origin series,as its centre piece. Read more
KIA portfolio full Wednesday, 30 Jan 2013 09:38pm KIA Motors sponsorship strategy is based around long-term, large-scale partnerships, such as the recently renewed Tennis Australia deal, and the company's budget is nearly fully committed says the company. Read more
Cowboys boost cash component of deal Wednesday, 30 Jan 2013 09:38pm The North Queensland Cowboys NRL club has renewed a major partner for a further two years, in a deal that will include an increased cash component. Read more
KFC extends with Victory Wednesday, 30 Jan 2013 09:38pm Yum Restaurants brand KFC has extended its sleeve sponsorship of the Melbourne Victory A-League club for a further two years, taking the partnership to 10-years. Read more
Sharks looking for sponsorship stability Tuesday, 29 Jan 2013 08:47pm The Cronulla Sharks NRL club is happy to go into the 2013 season with an unbranded jersey as it looks to build a more long-term strategy around its sponsorship properties. Read more
Pirtek pounce on Stoner opportunity Tuesday, 29 Jan 2013 08:46pm Hydraulic hose and fittings company Pirtek hopes to capitalise on the publicity that former motoGP champion Casey Stoner will generate in the V8s, by signing a one-year deal as a major sponsor of Triple Eight Race Engineer's Dunlop Series car. Read more
