Panasonic "cautious" about sponsorship Monday, 17 Dec 2012 08:58pm Panasonic has ended its partnership with Tennis Australia as the consumer electronics company begins a "cautious" 24 month marketing period. Meanwhile, Tennis Australia has secured a replacement sponsor. Read more
ARU renews another sponsor Monday, 17 Dec 2012 08:56pm The Australian Rugby Union has renewed Lion - Beer, Wine and Spirits for three years as the official beer and wine of the Wallabies. Read more
Motorcycle tries sponsorship with Ironman Series Monday, 17 Dec 2012 08:56pm Ducati Australia has announced its first major sponsorship outside motorsport in Australia, partnering with the Ironman and Ironwoman series to promote its Monster 659 ABS motorcycle. Read more
Sponsor sticks with faltering HSG Friday, 14 Dec 2012 08:43pm Hunter Sports Group has the backing of a key sponsor as it faces court action from the Australian Taxation Office over outstanding debt. Read more
Giants build relationship to land shorts sponsor Friday, 14 Dec 2012 08:43pm The Greater Western Sydney Giants AFL club has signed a three-year deal with a Sydney construction company to be its shorts sponsor starting in 2013. Read more
Cider company to ramp up outdoor activations in 2014 Thursday, 13 Dec 2012 06:21pm Premium Swedish cider brand, Rekorderlig will significantly increase its marketing and sponsorship spend in Australia after signing a new sales and distribution deal with Coca-Cola Amatil (CCA). Read more
CommBank announces new Facebook leveraging strategy for cricket deal Thursday, 13 Dec 2012 04:12pm The Commonwealth Bank has developed a new social media leveraging strategy for its Cricket Australia sponsorship centred on Facebook promotions aimed at rewarding new and existing customers. More than $150K will be given away through the campaign. Read more
Telstra renews NRL deal and adds mobile broadcast rights Wednesday, 12 Dec 2012 08:53pm Telstra has renewed its sponsorship of the National Rugby League and expanded its involvement by acquiring the exclusive broadcast rights for mobile and tablet devices for the rugby league competition in a five-year deal said to be worth up to $100 million. Read more
PGA Championship venue change won't affect sponsorship Wednesday, 12 Dec 2012 08:53pm The Australian PGA says moving its tournament away from its long term home of Coolum won't hurt its sponsorship prospects, and may even enhance them. Read more
Sponsor collapse hits Dragons Tuesday, 11 Dec 2012 09:29pm The St George Illawarra Dragons NRL club has confirmed that it will suffer a large financial hit following the collapse earlier this year of its sleeve sponsor, Southern Cross Constructions (NSW). Read more
