Book retailer Dymocks has reported a 5% sales increase in its Melbourne locations as a direct result of its sponsorship of the Melbourne Writers Festival, according to Dymocks franchise owner Dino Traverso.Read more
Adidas has announced a five-year sponsorship of the Hawthorn AFL club, bolstering the company's AFL presence in Melbourne after renewing with Collingwood and Essendon last week.Read more
Jaguar Land Rover will leverage its role as official global sponsor for the 2013 British and Irish Lions Tour of Australia to launch its crucial all-new Range Rover.Read more
Ausgrid has won the Visy Environmental Sustainability Award at the NSW/ACT AbaF awards for its work with the Sydney Theatre Company and the Greening the Wharf project.Read more
Queensland mining company Guildford Coal has taken the North Queensland Cowboys NRL club's back-of-jersey position in a new deal for the 2013 season.Read more
HOSTPLUS CEO David Elia will present a special session at this year's Sponsorship Australasia Conference, aimed at giving sponsors some insight on how to react when faced with negative publicity surrounding one of their sponsorship properties.Read more
Easy Forex has extended and expanded its short-term sponsorship arrangement with the Canterbury Bulldogs NRL club, giving the online currency trading group the lower-back-of-jersey position for three years.Read more
The Melbourne Heart A-League club has teamed up with global video game publisher EA Sports for its latest fan engagement activity that will let fans play the new FIFA 13 video game against the club's players.Read more
The Sponsorships News App has been updated, and now allows full access for subscribers to the Sponsorship News Database service on their mobile and tablet devices.Read more