MYGolf grows; may lose inaugural sponsor Monday, 03 Dec 2012 09:34pm Golf Australia's national junior program MYGolf is in danger of losing its first commercial sponsor despite doubling its registered participants since last year. Read more
Ponting to appeal to new sponsors post-retirement Friday, 30 Nov 2012 09:26pm Test cricketer Ricky Ponting will appeal to a range of new sponsors following his retirement, says prominent cricket player manager Neil Maxwell. Read more
Taylors extends with Australian Open golf Friday, 30 Nov 2012 09:00pm Taylors Wines has renewed its partnership with the Australian Open golf tournament as the official wine partner for the next three years. Read more
Renegades recruit AFL comedy hero to drive membership Friday, 30 Nov 2012 05:54pm The Melbourne Renegades Big Bash T20 teamwill use a digital campaign starring comedian Peter Helliar's character 'Bryan Strauchan' to drive membership for the 2012/13 season. Read more
Arts Centre signs major sponsor Thursday, 29 Nov 2012 09:12pm The Arts Centre Melbourne has signed a major player in sports sponsorships to be its official partner for the next five-years. Read more
Brumbies bring on British company Thursday, 29 Nov 2012 09:10pm The ACT Brumbies Super Rugby franchise has announced a new two-year partnership with a major UK company for its sleeve property. Read more
Bundy exits the NRL Thursday, 29 Nov 2012 08:10pm Diageo rum brand Bundaberg Rum will re-allocate its budget into a range of marketing channels following its decision to end its sponsorship of the National Rugby League at the end of this year. Read more
Fan engagement key to sponsorship success Wednesday, 28 Nov 2012 09:28pm Rights holders should make fan engagement a major priority as sponsors move away from traditional brand awareness strategies, according to managing director of Repucom Australia and New Zealand, Lynne Anderson. Read more
Mars renews Road National Championships sponsorship Wednesday, 28 Nov 2012 09:03pm Confectionery brand Mars has renewed its naming rights sponsorship of the Cycling Australia Road National Championships. Read more
New drink brand considering sponsorship options Tuesday, 27 Nov 2012 09:23pm New Australian soft drink company Capi is considering sponsorship options as part of its marketing mix as it prepares for its full-scale product launch next year. Read more
