Participation up, but sponsorship not growing: Start-to-Finish Events Tuesday, 27 Nov 2012 09:23pm There's been a 30% rise in the number of people participating in fun runs and outdoor fitness events in the past 12 months, but sponsorship revenue remains flat, says Start to Finish Events managing director Terry O'Halloran. Read more
Major car brand joins Magic Millions Monday, 26 Nov 2012 08:57pm Thoroughbred sales and race promoter Magic Millions has announced a naming rights partner for its race day on the Gold Coast on January 12. Read more
Canadian bat company expands baseball portfolio Monday, 26 Nov 2012 08:56pm Canadian bat manufacturer Sam Bat has signed with the Australian Baseball Federation as the official bat partner. Read more
Essendon profit boosted by sponsorship Friday, 23 Nov 2012 08:32pm A lift in sponsorship revenue was a key factor in the Essendon Bombers AFL club delivering an operating profit of $12,345,536 for the financial year ending October 31st, says CEO Ian Robson. Read more
Audi looking for a golf ambassador Friday, 23 Nov 2012 08:32pm Audi Australia is in the market to sign a high-profile golf ambassador to add to its stable of sporting and cultural identities representing the brand. Read more
ANZ lifts sponsorship activity in Asia Friday, 23 Nov 2012 08:30pm ANZ Bank has extended its sponsorship profile in Asia, becoming an official sponsor of the Shanghai Rolex Masters for the next five-years. Read more
Melbourne Stars have full suite of sponsors for 2012/13 Thursday, 22 Nov 2012 08:56pm The Melbourne Stars T20 Big Bash team says its big name cricket stars, plus strong attendances last season were the key factors helping it fill its sponsor roster for the 2012/13 season. Read more
Dragons complete kit for 2013 Thursday, 22 Nov 2012 08:55pm The St George Illawarra Dragons NRL club has signed its fourth apparel deal in the off-season, partnering with a major wine brand on a three-year deal. Read more
Panthers new sleeve deal Wednesday, 21 Nov 2012 09:14pm The Penrith Panthers NRL club has signed a new sleeve partner to take over from Groupon company Cudo. Read more
Sustained commitment needed to get value from grassroots programs: Gemba Wednesday, 21 Nov 2012 09:14pm To maximise the value of their grassroots sponsorships, sponsors have to commit for the long haul, according to Gemba's new Active Sports Participation study. Read more
