NAB leverages AFL deal
National Australia Bank has commissioned Clemenger BBDO Melbourne to highlight the bank's sponsorship with the AFL by running an activation known as the NAB Stand-Ins.Read more
More latest news - page 1174
WNBL team on Fire with new deal
Humanis subsidiary ResCo Recruitment and Mining Labour has signed a two-year deal with the Townsville Fire WNBL team.Read more
Uncle Toby's gives Hackett 'breathing room'
Nestle brand Uncle Toby's has not renewed its agreement with former Olympian Grant Hackett, but remains open to the possibility of working with him in the future.Read more
Virgin signs its largest arts deal
Virgin Australia has signed a multi-year deal with the Australian Chamber Orchestra as its first-ever principal partner in a campaign aimed at promoting the airline's regional capacity in the eastern states.Read more
CCA to rejoin beer market in 2014
Yesterday's announcement that Coca-Cola Amatil (CCA) plans to re-enter the premium beer market could open a range of new sponsorship opportunities as its new venture ramps up.Read more
RaboDirect helps Melbourne Rebels membership drive
Rabodirect, sponsor of the Melbourne Rebels Super Rugby club, used its leverage program 'Conversions for Clubs' to secure more than 1,700 members for the franchise.Read more
Supermarket breaks Status Quo; signs with band
Coles Supermarkets will sponsor English rock band Status Quo's tour of Australia from March in 2013, in a deal that will include exclusively distributing the band's new album Quid Pro Quo.Read more
Australian Rugby Union gets green with Carbon Trade Exchange
Electronic carbon offset trading platform Carbon Trade Exchange has signed a one-year deal with the Australian Rugby Union to become an official partner of the Gold Coast Sevens event in October.Read more
NRL scores billion dollar broadcast deal
National Rugby League matches will be broadcast by the Nine Network and Fox Sports for the next five years on a $1.025 billion rights agreement.Read more
Souths on-field stars help secure sponsors for long-term
De'Longhi and Kenwood have extended their major partnerships with the South Sydney Rabbitohs NRL Club until the end of 2014.Read more
