US resort targets Australian skiers with event sponsorship
Heavenly Ski Resort, near Lake Tahoe in the USA, has signed a three-year sponsorship with the Australian University Snow Sports Championships.Read more
More latest news - page 1175
Jeep Australia lands international coverage through nightclub deal
Chrysler automotive brand Jeep Australia's innovative sponsorship of Olympic entertainment venue "The Last Lap" at London's Chinawhite nightclub generated massive international exposure.Read more
Samsung to roll out leveraging campaign for Wallabies sponsorship
Samsung will launch an integrated marketing campaign leveraging its sponsorship deal with the Australian Rugby Union.Read more
Bombers reward Facebook fans with player exclusive
The Essendon Bombers AFL club has used its presence on Facebook exclusively to distribute news about players re-signing.Read more
Broncos viral campaign an Australian first
The Brisbane Broncos NRL club is attempting an interactive viral video campaign for the club's 25th anniversary as part of its campaign to push membership over 36,000 within the next five years.Read more
Healthway leads way with health promotion sponsorship
Western Australian government body Healthway has signed a three-year deal for the principal partnership of the Perth Wildcats NBL team as part of its "Alcohol. Think again" Campaign.Read more
Castrol activates Wallabies deal in Sydney CBD
Marketing consultant Mindshare ESP has leveraged Castrol's partnership with the Australian Wallabies in Sydney's CBD this morning through an activation that promoted the forthcoming Castrol EDGE Championship.Read more
Stadium's international appeal lands bigger Etihad deal
Melbourne Stadiums Limited says Etihad Stadium's growth as an elite Australian stadium was the key factor in securing a larger financial commitment from Etihad Airways.Read more
TaylorMade joins new PGA sponsorship lineup
The PGA of Australia has announced TaylorMade adidas Golf to replace Srixon as the official golf ball of the Emirates Australian Open as the first of a number of new partnerships for the tournament season.Read more
Tempus Two toe-dip turns into three-year deal
Tempus Two winery has exercised an option with the Mercedes Benz Fashion Week to make it the official wine brand until the end of 2014.Read more
