Skildum-Reid comments outdated says Sponsorship Australia Wednesday, 14 Nov 2012 09:42pm Comments by sponsorship consultant Kim Skildum-Reid published in The Australian newspaper this week, are outdated and completely ignore the huge advance in sophistication that's occurred in sponsorship measurement over the past few years, says Sponsorship Australasia president, Bruce Kaider. Read more
Baseball strikes multi-million dollar deal Wednesday, 14 Nov 2012 09:36pm The Australian Baseball League has struck its first multi-million dollar deal with an apparel partner. Read more
Wildcats strike again; fourth major sponsor signed Tuesday, 13 Nov 2012 09:19pm The Perth Wildcats NBL team has signed a one-year agreement with First National Real Estate as coaches sponsor, marking its fourth major deal in 2012. Read more
Sponsor turnover not a concern says V8s Tuesday, 13 Nov 2012 08:46pm The big turnover among major sponsors in the V8 Supercars recently is not a cause for concern, and is just part of normal contracted terms coming to an end, says the racing series' management. Read more
Ladies Masters golf preparing for future with new deal Tuesday, 13 Nov 2012 08:43pm The Australian Ladies Masters golf tournament has signed a second co-naming rights partner to underpin the financial stability of the event. Read more
Sponsor clash may lead to court action over Whincup Monday, 12 Nov 2012 09:36pm Schweppes energy drink Monster is threatening court action to enforce its sponsorship agreement with its brand ambassador, V8s driver Jamie Whincup. Read more
Chooks grab members' partner from AFL Monday, 12 Nov 2012 09:23pm The Sydney Roosters NRL club has signed a prominent AFL sponsor as its inaugural members' partner for the next two years. Read more
Beam ditch major property but stick with V8s Friday, 09 Nov 2012 09:31pm Beam Global brand Jim Beam has ended its six-year association with Dick Johnson Racing as its naming rights partner. Read more
Toyota launches new cricket activation Friday, 09 Nov 2012 08:47pm Toyota has leveraged its sponsorship of Cricket Australia by taking over the "decision pending" third umpire sponsorship property in the Nine Network broadcast and at cricket venues. Read more
Port Adelaide signs sponsor for 2013 Thursday, 08 Nov 2012 09:38pm The Port Adelaide Football Club has signed a new sponsor for next year, after completing a raft of smaller deals this season. Read more
