Adidas Olympic sponsorship worth 7.3 billion
International and Australian Olympic sponsor Adidas has reported a record year after an 11% rise in global Olympic merchandise sales for 2012, to 7.3 billion euros.Read more
More latest news - page 1176
AOC reports digital success in London
The Australian Olympic Committee has reported a strong social media following for the duration of the London Games.Read more
Gold Coast renews major partner
The Gold Coast Suns AFL club has signed a three-year extension with one of its foundation partners.Read more
Canberra Milk off Raiders strip
The Canberra Raiders have retained Capitol Chilled Foods as a major sponsor, despite the fact its key brand Canberra Milk will no longer be featured on the club's shorts.Read more
Fosters sponsorship team changes
Fosters Brewery has made a change to its sponsorship team following the departure of former national partnerships manager Paul Malina.Read more
Tough market may limit Pearson's sponsorship take
Gold medal winner Sally Pearson will undoubtedly sign some big deals in the wake of the Olympics, but the current tough sponsorship market might limit her revenue-generating ability, say consultants and athlete managers.Read more
Stratco reducing sponsorship portfolio
Adelaide-based building product retailer Stratco has dramatically reduced its national sponsorship portfolio after deciding against renewing with Adelaide United A-League club for the 2012/13 season.Read more
Squash Australia lands new naming rights partner
Outdoor shoe company Hi Tec Sports has signed with the Australian Open Squash Championship to be the naming rights sponsor on a one-year deal.Read more
Ford Performance Racing sponsor reduces involvement
Orrcon Steel has announced it will no longer hold the naming rights to Ford Performance Racing Mark Winterbottom's #5 V8 Supercar for 2013, however it will keep an association with the team in a reduced capacity.Read more
VRC sponsorship revenue rises as partners diminish
Victoria Racing Club says the international appeal of its events had helped it boost sponsorship revenue by 19.4% over the past four years despite a reduced number of sponsors in its portfolio.Read more
