Audi continues east coast arts expansion
Audi has stepped up to major partner of three film festivals along the east coast as part of its "Audi premium lifestyle" strategy.Read more
More latest news - page 1177
Under Armour to build on sponsorship profile
Wholesale distribution company Playcorp has built a solid presence for its US sports gear brand Under Armour through sports sponsorship, and it plans to build the presence further now it has signed retail deals with Rebel Sports and outdoor specialist Anaconda.Read more
Tele clarifies sunglass endorsement error
News Limited's Daily Telegraph newspaper has apologised to celebrity Lara Bingle for suggesting in a recent article that she lost a lucrative endorsement deal with sunglasses brand ROC Eyewear because she was pictured wearing another brand.Read more
Jim Beam introduces innovative promotion to leverage V8 sponsorship
Beam Global will use its partnership with Dick Johnson Racing to reward its Facebook fans by offering 25,000 spots on Steve Johnson's #17 car's livery to display the fans uploaded photos.Read more
Virgin staff activation goes social
Virgin Australia has leveraged its deal with the Holden Racing Team by promoting a staff reward day through its social media channels.Read more
Recruitment company signs with Saints
Recruitment group Humanis has signed a three-year partnership with the St Kilda AFL club to promote its brand, Bluestone Recruitment.Read more
Webjet lifts marketing budget and sponsorship activity
Online travel agent Webjet will continue to increase its marketing budget and sponsorship activity to match its strong revenue growth in recent years, says Webjet managing director John Guscic.Read more
Sponsors should be wary of sporting predictions
Olympic results have again illustrated that sponsors should be careful when building campaigns around brand ambassadors based on expected results that might not be achieved, says leading sponsorship consultant and Gemba founding partner, Ben Crowe.Read more
Industry Award submissions close this Friday
Sponsorship Australasia Industry Awards submissions will close this Friday, the 3rd of August.Read more
Titans appoint sponsor's executive for CEO role
The Gold Coast Titans NRL club has hired a former executive of one of its two major partners as its new CEO.Read more
