Sponsorship key to rebranding for Bupa Thursday, 01 Nov 2012 05:07pm Sponsorship has been a centrepiece of the successful rebranding of health insurer Bupa, says the company's sponsorship strategy manager Julian Murphy. Read more
Telstra parts company with V8s and looks for new opportunities Wednesday, 31 Oct 2012 09:06pm Telstra BigPond will end its V8 Supercar Championship partnership at the conclusion of this season after a 10-year association, and says it will now look for innovative new sponsorship opportunities. Read more
Sweeney Entertainment expands Sports Report Wednesday, 31 Oct 2012 08:58pm Research specialist Sweeney Entertainment and Sports has diversified and expanded its Sports Report to cover a wider range of sports and include a larger survey sample size. Read more
Diageo brings unknown brand to the Australian Masters Tuesday, 30 Oct 2012 10:05pm Global beverage group Diageo will use the IMG-owned event, the Australian Masters golf tournament, to boost the profile of one of its lesser-known single-malt whiskeys. Read more
Schweppes lifts racing exposure Tuesday, 30 Oct 2012 10:04pm Beverage company Schweppes will partner with the new Fling Bar at Flemington for this year's Melbourne Cup Carnival. Read more
OPSM and Cricket do deal Tuesday, 30 Oct 2012 10:03pm Eyewear retailer OPSM has signed a five-year partnership with Cricket Australia as official eye care partner. Read more
NRL's 2014 review to consider new teams Monday, 29 Oct 2012 09:58pm The NRL will, after the 2014 season, formally review the number of teams in the competition with a view to expansion, according to the Australian Rugby League Commission's new five-year strategy, released today. Read more
SUNS replace international brand with Melbourne partner Monday, 29 Oct 2012 09:32pm The Gold Coast SUNS AFL club has announced a new apparel partner to replace Reebok for the next three years. Read more
VRC renews TV sponsor Monday, 29 Oct 2012 09:30pm TCL Electronics Australia has announced an extension with the Victorian Racing Club that will take their partnership to its eighth successive year. Read more
Harvey Norman looks at options after dropping Origin Friday, 26 Oct 2012 08:20pm Sponsorship will continue to be a key component of Harvey Norman's marketing mix despite the retailer's decision to conclude its relationship with the NRL's State of Origin series. Read more
