Productivity Commission questions energy company sponsorships Friday, 19 Oct 2012 07:37pm The Productivity Commission has questioned the amounts spent on sponsorship by state owned power generators in its draft report on Electricity Network Regulation. Read more
No leveraging plan, no deal says AFL Friday, 19 Oct 2012 07:37pm The Australian Football League would turn down significant sponsorship offers if the proposal wasn't backed by an adequate leveraging program and strategy, says League manager of commercial operations, Darren Birch. Read more
Analytics market growing: Repucom Friday, 19 Oct 2012 07:35pm The demand for sports marketing analytics has continued to grow rapidly as marketers demand more value for their investments, says Repucom founder Paul Smith. Read more
SKINS will drop cycling sponsorship if no action is taken Thursday, 18 Oct 2012 10:05pm Compression garment company SKINS will drop its million dollar cycling sponsorship program if the sport does not move quickly to clean up its image following the Lance Armstrong doping scandal. Read more
Brand ambassadors should be given some support in a crisis: UFC Thursday, 18 Oct 2012 10:04pm When a brand has invested time and money in a high profile brand ambassador, it should give them some support if they face a personal crisis, according to Ultimate Fighting Championship vice president Mike Mossholder. Read more
Ballet takes top sponsorship awards Thursday, 18 Oct 2012 09:18pm The Australian Ballet has won two awards in the Sponsorship Australasia Awards for 2012, including the Geldard Award for the best overall sponsor partnership. Read more
Branded content cost effective: Ensemble Wednesday, 17 Oct 2012 08:51pm Branded content is a cost effective way to leverage sponsorships and reach a large audience, says Ensemble Branded Entertainment general manager Melbourne Jamie Gilbert-Smith. Read more
iiNet announces major venue sponsorship Wednesday, 17 Oct 2012 08:35pm Internet company iiNet has become a founding partner of the new Perth sport and entertainment venue, Perth Arena and will leverage the sponsorship through a range of initiatives aimed at enhancing the customer experience at the venue. Read more
Negative publicity can work in cycling’s favour: GreenEdge boss Tuesday, 16 Oct 2012 08:53pm The international cycling community has to use the negative publicity surrounding the sport as an opportunity for positive change, says Team GreenEdge director Andrew Ryan. Read more
Storm more than recovered from salary cap scandal: CEO Tuesday, 16 Oct 2012 08:44pm The Melbourne Storm NRL club is generating record revenue and its audience and supporter metrics are up across the board, says CEO Ron Gauci. Read more
