Sirromet deal with Birdsville Races
Queensland based Sirromet Wines has partnered with the Birdsville Races event in September2012 held in September to boost the company's regional profile.Read more
More latest news - page 1180
Virgin customers enjoy AFE activation
Virgin Australia has leveraged its deal as official airline of the national hospitality awards program, Appetite for Excellence, by conducting informal culinary demonstrations for frequent flyers in the Virgin Australia Lounge in Sydney.Read more
Celebrity endorsement risky, new study says
A University of Colorado Boulder study has revealed that the negative perceptions of a celebrity are far more likely to transfer to an endorsed brand than positive ones.Read more
ABL swinging with Sam Bat
Canadian bat manufacturer Sam Bat has signed a two-year contract with the Australian Baseball League to continue as the official bat supplier to the sport.Read more
Eight billion reasons to be involved with the Olympics
The London Games will break the $8 billion revenue barrier over its four-year cycle, in part due to a 52% rise in the value of the Games' media rights, according to UK sports marketing magazine Sportcal.Read more
Kappa on the move again with Reds deal
Global sportswear brand Kappa has filled its A-League apparel supply quota, after signing a two-year deal with Adelaide United.Read more
Western Bulldogs on a digital mission
The Western Bulldogs AFL club is leveraging its deal with Mission Foods by partnering with celebrity chef Shane Delia in an online video.Read more
Credit Suisse backs SSO blog
Credit Suisse has become the first Sydney Symphony Orchestra partner to support a new social media initiative aimed at giving the SSO supporters an insight into the musician's world.Read more
Sponsor puts the house on Raiders sleeve
Federal government agency Defence Housing Australia has signed a two-year agreement with the Canberra Raiders NRL club to sponsor its jersey sleeve next year.Read more
Clean Up never in danger of clean-out
Clean Up Australia's two flagship events -Clean Up Australia Day and Great Northern Clean Up – were never endangered by the $200,000 sponsorship shortfall that forced it to downsize.Read more
