Sydney FC gets independent deal for W-League Wednesday, 10 Oct 2012 08:34pm Sydney FC has landed a one-year deal with a health supplement brand for its W-League and Youth League teams, marking the first time the properties have had a direct sponsor. Read more
Jim Beam hits back over Bathurst sponsorship Tuesday, 09 Oct 2012 09:01pm Beam Global Australia has hit back at claims by the National Alliance for Action on Alcohol that its sponsorship activity surrounding the Bathurst 1000 V8 Supercar event is irresponsibly promoting alcohol to young people. Read more
iiNet does second major sporting deal Tuesday, 09 Oct 2012 09:00pm Internet provider iiNet has signed a three-year deal with the Hawthorn Hawks AFL club. Read more
Suns looks to broaden its reach Tuesday, 09 Oct 2012 08:59pm The Gold Coast Suns AFL club is looking to move beyond its local catchment and build its brand nationally next year. Read more
Sugar growers sponsor Port Douglas Race to highlight green progress Monday, 08 Oct 2012 09:13pm Industry association Canegrowers Australia will use its new three-year naming rights deal with the Great Barrier Reef Marathon to highlight greener practices now being used on cane farms, and the benefits the industry brings to the Port Douglas region. Read more
Local connection lands Mariners new major sponsor Friday, 05 Oct 2012 08:44pm The Central Coast Mariners A-League club has signed Mars Food Australia brand Masterfoods, which has a factory in the Central Coast suburb of Tuggerah, as its front of jersey partner. Read more
Roar score again with Parmalat brand Friday, 05 Oct 2012 07:49pm Parmalat milk and dairy brand Pauls will continue its involvement with the Brisbane Roar A-League club for another twelve months. Read more
Power company energises grassroots program Friday, 05 Oct 2012 07:44pm EnergyAustralia will use its brand ambassador, Olympic swimming gold medallist Alicia Coutts, to promote Swimming Australia's grassroots program 'GO Swim' during October. Read more
Retailer backs the ARIAs Thursday, 04 Oct 2012 08:47pm The ARIA Awards has brought on a major retailer as its first ever red carpet partner for the 2012 event to be held at the end of November. Read more
Wollongong Hawks get local businesses to go major Thursday, 04 Oct 2012 08:31pm The Wollongong Hawks NBL team has signed two local banks in the Illawarra/Wollongong region to jointly takeover one of the team's major partner properties for the 2012/13 season. Read more