The Sydney Harbour Federation Trust's Outpost street art festival is set to return in 2013 after attracting a youthful audience last year that delivered "higher than average" results for sponsor Microsoft.Read more
Alcohol spirit brands Jim Beam and Jack Daniels remain committed to motor racing for the long term and won't follow Vodafone and the Trading Post up the exit lane.Read more
The Sydney Festival is negotiating with Intel to upgrade its partnership after its unanticipated success in its inaugural year as app sponsor.Read more
Pernod Ricard wine brand Jacob's Creek has attributed an increased investment in sponsorship as a major factor in its return to become the leading wine brand in terms of market share according to a new analysis by Aztec Markets.Read more
The Canterbury-Bankstown Bulldogs NRL club has announced a sponsorship renewal as part of its "Final 5" membership promotion.Read more
Perth Glory A-League club has secured two key deals to complete its roster of sponsors for the 2012/13 season.Read more
Fosters cider brand Strongbow will return to music festival Splendour in the Grass with its social media activation 'Splendour Friender' after a successful 2011 campaign.Read more
Queensland Rail's naming rights of the Queensland Bulls Masters cricket team has proven one of its most cost efficient marketing initiatives, according to the company's sponsorship and donations manager Lenny Vance.Read more
Casino group Jupiters has signed on as the inaugural partner of the new V8 Supercar fan activation concept, V8 Scratchies, for the Sucrogen Townsville 400.Read more
Rights holders in sports that have signed the ANPHA no-alcohol sponsorship agreement still have wide scope to do local deals with venues and retailers selling alcohol, ANPHA has confirmed.Read more
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