Toyota fills gap in sponsorship program
Toyota's move to gold partner of Cricket Australia fills a gap in the car manufacturer's sponsorship schedule to give it year-round coverage in major Australian sport.Read more
More latest news - page 1183
Cooper's V8 arrangement succeeds in Darwin
South Australian brewery Coopers has reported strong results from its V8 supercars sponsorship pourage rights deal as the brand pushes to increase market share in Northern Australia.Read more
Canberra Capitals win sponsorship from big licensed club
One of Canberra's largest registered clubs, the CFMEU operated The Tradies, has taken a major sponsorship of the Canberra Capitals basketball team as part of a push to expand its community footprint and promote a more female-friendly image.Read more
Commonwealth Bank backs Run Melbourne
The Commonwealth Bank has signed a one-year agreement with charity half-marathon Run Melbourne as part of the bank's centenary year promotions.Read more
Surfing Australia renews Wahu
Outdoor activity brand Wahu has renewed its naming rights deal with Surfing Australia's Wahu Surfer Groms Comp for a further year.Read more
Santos renewal underlines importance of Queensland gas projects
Santos has renewed its deal as naming rights partner of the Brisbane Festival City of Lights attraction for 2012, as Queensland and coal seam gas become increasingly important to the company's future.Read more
Tickets and partners go hand-in-hand
Rights holders should create ticketing opportunities for their sponsor/partners that align with their marketing goals, says sport and sponsorship marketing specialist Brian Gainor.Read more
Zip Industries renews with Sydney Festival
Instant hot water manufacturer, Zip Industries has renewed its sponsorship of the Sydney Festival.Read more
No deal? No worries; AOC sponsors getting ambushed
Non-AOC sponsors have ranked higher than some paying IOC and AOC sponsors in a prompted recall survey conducted by sports marketing agency Octagon.Read more
Stadiums need to upgrade Wifi capability to capitalise on social media
Australian stadiums and venues desperately need to upgrade their wifi capabilities to maximise the social media potential for sports clubs, sponsors and fans, says social media expert Brian Gainor.Read more
