Rights holders should question the value of intrusive on-field and mid-event advertising that might damage their relationship with fans, according to specialist sponsorship consultant Kim Skildum-Reid.Read more
Tractor brand Massey Ferguson has upgraded its coach sponsorship with the Melbourne Rebels Super Rugby franchise to sleeve sponsorship until the end of the 2014 season.Read more
To really engage fans through music festival sponsorship, sponsors have to offer an unusual opportunity that enhances their experience, says entertainment sector marketing specialist Sean Pickwell.Read more
The Commonwealth Bank says on-site activation of its cricket sponsorship as well as a strong social media presence were the key factors in the brand being voted as the most trustworthy bank in the latest Urban Market Research Lifelounge report.Read more
Adelaide United A-League club is desperate to maintain its long-term sponsorship ties with Coopers Brewery, and plans to petition the FFA to allow the brewer to play a sponsorship role at the club's home ground Hindmarsh Stadium, following the FFA's deal with ANPHA.Read more
Big Japanese automotive company Isuzu Utes has signed on as the official vehicle sponsor of the Australian Motorcycle Expo in Melbourne.Read more
The FFA and Netball will be the major beneficiaries of the Federal Government's strategy to limit alcohol sponsorship of sport.Read more
Canberra-based car dealership Rolfe Motors has signed a $100,000 sponsorship with local baseball team the Canberra Cavalry.Read more
Ford Performance Racing driver Mark Winterbottom has renewed a range of deals after recording strong on-track performances and increasing his public profile with racing fans.Read more
Arts companies have to make a clear distinction between sponsorship and philanthropy when developing their programs, and focus on commercial benefits . . .Read more
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