Storm revenue growing with new deals
The Melbourne Storm NRL club is anticipating a 30% increase in sponsorship revenue after growing its sponsor roster significantly over recent months.Read more
More latest news - page 1189
Volkswagen likely to continue presence at PGA
Volkswagen is confident it will renew its sponsorship of the PGA Championship, subject to final negotiations with Golf's peak body.Read more
HSBC Australia to focus on global strategy
Global financial institution HSBC will not renew its nine-year partnership with the Hawthorn AFL club at the end of this year, but will instead focus on the HSBC Group's global sports marketing strategy in rugby and golf.Read more
MCA signs Rio Tinto to new property
Mining company, Rio Tinto will partner with the Museum of Contemporary Arts in a new three year deal set up under the museum's new program streams initiatives.Read more
Port Adelaide signs mining sponsor
WA-based mining company IMX Resources has signed with the Port Adelaide Football Club as a partner of the club's "Power to End Hunger" community program.Read more
Olympic sponsors yet to start major activation
Australian Olympic sponsors aren't concerned or surprised by the low recall of their brands shown in recent research by Sweeney Sports + Entertainment, with most saying they have yet to fully ramp up their Olympic activation.Read more
Heart with Kappa
Italian sportswear brand, Kappa has signed on as official apparel partner of the Melbourne Heart A-League club on a multi-year deal.Read more
Qantas committed to Wallabies till 2015
Qantas has renewed its naming rights partnership with the Australian Wallabies rugby team for a further four years, taking the partnership until the end of 2015.Read more
Energy drink company hopes for sales boost from Sharks deal
Energy drink brand Shark Energy is hoping for a sales boost from its new sponsorship deal with its namesake, Cronulla Sharks NRL team.Read more
SP Tools remains as key sponsor of Stone Brothers Racing
Hand tool supplier SP Tools has renewed its deal with Stone Brothers Racing as official tool supplier for another three years, in a move that will extend the partnership to 17 years.Read more
