Uncle Toby's gives Hackett 'breathing room' Friday, 24 Aug 2012 08:11pm Nestle brand Uncle Toby's has not renewed its agreement with former Olympian Grant Hackett, but remains open to the possibility of working with him in the future. Read more
Virgin signs its largest arts deal Thursday, 23 Aug 2012 09:15pm Virgin Australia has signed a multi-year deal with the Australian Chamber Orchestra as its first-ever principal partner in a campaign aimed at promoting the airline's regional capacity in the eastern states. Read more
CCA to rejoin beer market in 2014 Thursday, 23 Aug 2012 09:11pm Yesterday's announcement that Coca-Cola Amatil (CCA) plans to re-enter the premium beer market could open a range of new sponsorship opportunities as its new venture ramps up. Read more
RaboDirect helps Melbourne Rebels membership drive Wednesday, 22 Aug 2012 09:30pm Rabodirect, sponsor of the Melbourne Rebels Super Rugby club, used its leverage program 'Conversions for Clubs' to secure more than 1,700 members for the franchise. Read more
Supermarket breaks Status Quo; signs with band Wednesday, 22 Aug 2012 07:47pm Coles Supermarkets will sponsor English rock band Status Quo's tour of Australia from March in 2013, in a deal that will include exclusively distributing the band's new album Quid Pro Quo. Read more
Australian Rugby Union gets green with Carbon Trade Exchange Tuesday, 21 Aug 2012 09:24pm Electronic carbon offset trading platform Carbon Trade Exchange has signed a one-year deal with the Australian Rugby Union to become an official partner of the Gold Coast Sevens event in October. Read more
NRL scores billion dollar broadcast deal Tuesday, 21 Aug 2012 08:40pm National Rugby League matches will be broadcast by the Nine Network and Fox Sports for the next five years on a $1.025 billion rights agreement. Read more
Souths on-field stars help secure sponsors for long-term Monday, 20 Aug 2012 09:41pm De'Longhi and Kenwood have extended their major partnerships with the South Sydney Rabbitohs NRL Club until the end of 2014. Read more
US resort targets Australian skiers with event sponsorship Monday, 20 Aug 2012 07:43pm Heavenly Ski Resort, near Lake Tahoe in the USA, has signed a three-year sponsorship with the Australian University Snow Sports Championships. Read more
Jeep Australia lands international coverage through nightclub deal Friday, 17 Aug 2012 09:26pm Chrysler automotive brand Jeep Australia's innovative sponsorship of Olympic entertainment venue "The Last Lap" at London's Chinawhite nightclub generated massive international exposure. Read more
