Samsung to roll out leveraging campaign for Wallabies sponsorship Friday, 17 Aug 2012 08:51pm Samsung will launch an integrated marketing campaign leveraging its sponsorship deal with the Australian Rugby Union. Read more
Bombers reward Facebook fans with player exclusive Friday, 17 Aug 2012 08:12pm The Essendon Bombers AFL club has used its presence on Facebook exclusively to distribute news about players re-signing. Read more
Broncos viral campaign an Australian first Thursday, 16 Aug 2012 08:31pm The Brisbane Broncos NRL club is attempting an interactive viral video campaign for the club's 25th anniversary as part of its campaign to push membership over 36,000 within the next five years. Read more
Healthway leads way with health promotion sponsorship Thursday, 16 Aug 2012 08:14pm Western Australian government body Healthway has signed a three-year deal for the principal partnership of the Perth Wildcats NBL team as part of its "Alcohol. Think again" Campaign. Read more
Castrol activates Wallabies deal in Sydney CBD Wednesday, 15 Aug 2012 09:31pm Marketing consultant Mindshare ESP has leveraged Castrol's partnership with the Australian Wallabies in Sydney's CBD this morning through an activation that promoted the forthcoming Castrol EDGE Championship. Read more
Stadium's international appeal lands bigger Etihad deal Wednesday, 15 Aug 2012 09:14pm Melbourne Stadiums Limited says Etihad Stadium's growth as an elite Australian stadium was the key factor in securing a larger financial commitment from Etihad Airways. Read more
TaylorMade joins new PGA sponsorship lineup Wednesday, 15 Aug 2012 08:57pm The PGA of Australia has announced TaylorMade adidas Golf to replace Srixon as the official golf ball of the Emirates Australian Open as the first of a number of new partnerships for the tournament season. Read more
Tempus Two toe-dip turns into three-year deal Tuesday, 14 Aug 2012 08:23pm Tempus Two winery has exercised an option with the Mercedes Benz Fashion Week to make it the official wine brand until the end of 2014. Read more
Adidas Olympic sponsorship worth 7.3 billion Tuesday, 14 Aug 2012 08:09pm International and Australian Olympic sponsor Adidas has reported a record year after an 11% rise in global Olympic merchandise sales for 2012, to 7.3 billion euros. Read more
AOC reports digital success in London Monday, 13 Aug 2012 08:48pm The Australian Olympic Committee has reported a strong social media following for the duration of the London Games. Read more
