Glory confident sponsors will return
Perth Glory A-League club is anticipating the return of all of its expiring sponsorships after initial end-of-year research showed better-than-anticipated results for most categories.Read more
More latest news - page 1191
Longines tennis sponsorship extends to juniors throughout the world
Swiss watch maker Longines' sponsorship of the Future Aces Tennis Tournament at the French Open includes a global element, that will give one Australian youngster the chance at a three-year sponsorship deal with the brand.Read more
Uncle Toby's splashes out with ambassadors
Nestle brand, Uncle Toby's has signed three new brand ambassadors in the lead up to the 2012 London Games.Read more
Branded content offers better engagement for sponsors
Sponsors could benefit from developing some branded media content to go with their major partnerships, says Tim Hodgson from specialist branded content company Ensemble.Read more
Optus surprised by online response
Optus has been pleasantly surprised by the strong response to its digital sponsorship activity with Football Federation Australia, with MyFootball Club, and Football Family racking up unexpectedly high membership and support.Read more
Study finds old sponsors benefit from new sponsors' spend
A study at the Michigan State University has found that consumers often associate an event with a previous sponsor for some time after the rights have changed hands.Read more
London 2012 market similar to Sydney 2000, says ESP
Despite the concerns over the European economy, and recession in the UK, Olympic athletes are having no trouble in finding ambassador roles in the lead up to the games says Elite Sports Properties director Rob Woodhouse.Read more
VB campaign not affecting XXXX renegotiation, says QRL
Queensland Rugby League's renewal negotiation with Lion for its XXXX Gold sponsorship hasn't been affected by Foster's VB brand's increased involvement in rugby league, says QRL marketing manager Troy Morton.Read more
New V8 sponsor signs brand ambassador
Employment management consultancy Industrial Recruitment Partners has signed V8 Supercar driver, Karl Reindler as a brand ambassador as part of the company's first foray into sponsorship.Read more
Gallery focusing on digital
The Art Gallery of NSW has developed a range of new sponsorship properties with a focus on digital media as part of its marketing and leadership overhaul in the last twelve months.Read more
