Gold Coast renews major partner Monday, 13 Aug 2012 08:30pm The Gold Coast Suns AFL club has signed a three-year extension with one of its foundation partners. Read more
Canberra Milk off Raiders strip Friday, 10 Aug 2012 09:20pm The Canberra Raiders have retained Capitol Chilled Foods as a major sponsor, despite the fact its key brand Canberra Milk will no longer be featured on the club's shorts. Read more
Fosters sponsorship team changes Friday, 10 Aug 2012 09:17pm Fosters Brewery has made a change to its sponsorship team following the departure of former national partnerships manager Paul Malina. Read more
Tough market may limit Pearson's sponsorship take Friday, 10 Aug 2012 08:46pm Gold medal winner Sally Pearson will undoubtedly sign some big deals in the wake of the Olympics, but the current tough sponsorship market might limit her revenue-generating ability, say consultants and athlete managers. Read more
Stratco reducing sponsorship portfolio Thursday, 09 Aug 2012 09:37pm Adelaide-based building product retailer Stratco has dramatically reduced its national sponsorship portfolio after deciding against renewing with Adelaide United A-League club for the 2012/13 season. Read more
Squash Australia lands new naming rights partner Thursday, 09 Aug 2012 09:23pm Outdoor shoe company Hi Tec Sports has signed with the Australian Open Squash Championship to be the naming rights sponsor on a one-year deal. Read more
Ford Performance Racing sponsor reduces involvement Wednesday, 08 Aug 2012 09:40pm Orrcon Steel has announced it will no longer hold the naming rights to Ford Performance Racing Mark Winterbottom's #5 V8 Supercar for 2013, however it will keep an association with the team in a reduced capacity. Read more
VRC sponsorship revenue rises as partners diminish Wednesday, 08 Aug 2012 09:37pm Victoria Racing Club says the international appeal of its events had helped it boost sponsorship revenue by 19.4% over the past four years despite a reduced number of sponsors in its portfolio. Read more
Audi continues east coast arts expansion Tuesday, 07 Aug 2012 09:16pm Audi has stepped up to major partner of three film festivals along the east coast as part of its "Audi premium lifestyle" strategy. Read more
Under Armour to build on sponsorship profile Tuesday, 07 Aug 2012 08:50pm Wholesale distribution company Playcorp has built a solid presence for its US sports gear brand Under Armour through sports sponsorship, and it plans to build the presence further now it has signed retail deals with Rebel Sports and outdoor specialist Anaconda. Read more
