Tele clarifies sunglass endorsement error Tuesday, 07 Aug 2012 06:38pm News Limited's Daily Telegraph newspaper has apologised to celebrity Lara Bingle for suggesting in a recent article that she lost a lucrative endorsement deal with sunglasses brand ROC Eyewear because she was pictured wearing another brand. Read more
Jim Beam introduces innovative promotion to leverage V8 sponsorship Monday, 06 Aug 2012 09:38pm Beam Global will use its partnership with Dick Johnson Racing to reward its Facebook fans by offering 25,000 spots on Steve Johnson's #17 car's livery to display the fans uploaded photos. Read more
Virgin staff activation goes social Monday, 06 Aug 2012 08:19pm Virgin Australia has leveraged its deal with the Holden Racing Team by promoting a staff reward day through its social media channels. Read more
Recruitment company signs with Saints Friday, 03 Aug 2012 07:46pm Recruitment group Humanis has signed a three-year partnership with the St Kilda AFL club to promote its brand, Bluestone Recruitment. Read more
Webjet lifts marketing budget and sponsorship activity Friday, 03 Aug 2012 07:29pm Online travel agent Webjet will continue to increase its marketing budget and sponsorship activity to match its strong revenue growth in recent years, says Webjet managing director John Guscic. Read more
Sponsors should be wary of sporting predictions Friday, 03 Aug 2012 06:47pm Olympic results have again illustrated that sponsors should be careful when building campaigns around brand ambassadors based on expected results that might not be achieved, says leading sponsorship consultant and Gemba founding partner, Ben Crowe. Read more
Industry Award submissions close this Friday Thursday, 02 Aug 2012 09:23pm Sponsorship Australasia Industry Awards submissions will close this Friday, the 3rd of August. Read more
Titans appoint sponsor's executive for CEO role Thursday, 02 Aug 2012 08:51pm The Gold Coast Titans NRL club has hired a former executive of one of its two major partners as its new CEO. Read more
Merged arts body creates "one stop shop" for sponsors and donors Thursday, 02 Aug 2012 07:04pm Arts minister Simon Crean has assured the arts community and staff of both ABAF and Artsupport that the merger of the two organisations will create a more streamlined and efficient structure to attract private sector support for arts in Australia. Read more
V8s international expansion helps land global sponsor for Triple Eight Wednesday, 01 Aug 2012 09:11pm V8 Supercar team Triple Eight Race Engineering has landed a global sponsor on a multi-year deal that will cover the departure of incumbent sponsor Vodafone at the end of the season. Read more
