AOC happy with sponsorship progress despite dip in 2011
The Australian Olympic Committee is happy with its long-term growth in sponsorship revenue despite a dip in receipts during the 2011 year.Read more
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Orchestra to focus on a digital future
Sydney Symphony Orchestra reported a slight deterioration in sponsorship revenue in 2011, but hopes a range of new digital content and streaming initiatives will increase sponsorship revenue in 2012.Read more
Proposed ARL turnover tax would hit sponsorship
Sportingbet CEO Michael Sullivan says that if the ARL Commission implements its proposed betting turnover tax the company would have to review its presence in the sport.Read more
Sharks' on field success generates interest from sponsors
The Cronulla Sharks NRL club is receiving more interest from potential sponsors after recording its sixth straight win on Sunday after beginning the season in sponsorship turmoil.Read more
Orica backs GreenEDGE
After suffering massive damage to its corporate reputation following hazardous gas and chemical leaks in NSW, chemical company Orica has announced a major naming rights sponsorship of the GreenEDGE Cycling team for the next three years.Read more
GMR Marketing takes over Cape Mentelle
Louis Vuitton Moet Hennessey wine brand, Cape Mantelle has appointed GMR Marketing to handle its sponsorship engagement for 2012.Read more
Olympic Committee lays down law for social media for sponsored athletes
Australian Olympic athletes have been given a strict set of guidelines by the Australian Olympic Committee covering mentions of their individual sponsors in social media during the London Olympic Games.Read more
Sponsorship helps Waratahs get back into the black
The NSW Waratahs Super Rugby franchise has reported a net operating profit of $49,990 for the 2011 financial year, with sponsorship revenue for the period up by $409,206 to a total of $5,657,298.Read more
Art Gallery short a sponsor despite online support
The Art Gallery of NSW will open its latest display of Australian works without a title sponsor, despite doubling its social media following and developing an iPad app for the collection.Read more
Street art raises interest for Maybelline fashion week activation
Make-up company, Maybelline has used an innovative street art project and brand ambassador, Ruby Rose, to drum up interest in its involvement in Mercedes-Benz Fashion Week.Read more
