Intel ready to chip in for 2013 Sydney Festival Tuesday, 10 Jul 2012 08:34pm The Sydney Festival is negotiating with Intel to upgrade its partnership after its unanticipated success in its inaugural year as app sponsor. Read more
Jacob's Creek credits sponsorship for return to #1 Monday, 09 Jul 2012 09:46pm Pernod Ricard wine brand Jacob's Creek has attributed an increased investment in sponsorship as a major factor in its return to become the leading wine brand in terms of market share according to a new analysis by Aztec Markets. Read more
Bulldogs boost membership, announce sponsorship renewals Monday, 09 Jul 2012 09:06pm The Canterbury-Bankstown Bulldogs NRL club has announced a sponsorship renewal as part of its "Final 5" membership promotion. Read more
Perth Glory fills sponsor roster Friday, 06 Jul 2012 08:39pm Perth Glory A-League club has secured two key deals to complete its roster of sponsors for the 2012/13 season. Read more
Strongbow to continue with Splendour in the Grass Friday, 06 Jul 2012 07:46pm Fosters cider brand Strongbow will return to music festival Splendour in the Grass with its social media activation 'Splendour Friender' after a successful 2011 campaign. Read more
QR sponsorship good fit for community outcomes Thursday, 05 Jul 2012 08:59pm Queensland Rail's naming rights of the Queensland Bulls Masters cricket team has proven one of its most cost efficient marketing initiatives, according to the company's sponsorship and donations manager Lenny Vance. Read more
Jupiters first to sponsor new V8 Scratchies concept Thursday, 05 Jul 2012 06:56pm Casino group Jupiters has signed on as the inaugural partner of the new V8 Supercar fan activation concept, V8 Scratchies, for the Sucrogen Townsville 400. Read more
Still wide scope for alcohol related sponsorship despite ANPHA agreement Wednesday, 04 Jul 2012 08:34pm Rights holders in sports that have signed the ANPHA no-alcohol sponsorship agreement still have wide scope to do local deals with venues and retailers selling alcohol, ANPHA has confirmed. Read more
Toyota fills gap in sponsorship program Wednesday, 04 Jul 2012 08:16pm Toyota's move to gold partner of Cricket Australia fills a gap in the car manufacturer's sponsorship schedule to give it year-round coverage in major Australian sport. Read more
Cooper's V8 arrangement succeeds in Darwin Tuesday, 03 Jul 2012 08:21pm South Australian brewery Coopers has reported strong results from its V8 supercars sponsorship pourage rights deal as the brand pushes to increase market share in Northern Australia. Read more
