Canberra Capitals win sponsorship from big licensed club Tuesday, 03 Jul 2012 07:52pm One of Canberra's largest registered clubs, the CFMEU operated The Tradies, has taken a major sponsorship of the Canberra Capitals basketball team as part of a push to expand its community footprint and promote a more female-friendly image. Read more
Commonwealth Bank backs Run Melbourne Monday, 02 Jul 2012 09:30pm The Commonwealth Bank has signed a one-year agreement with charity half-marathon Run Melbourne as part of the bank's centenary year promotions. Read more
Surfing Australia renews Wahu Monday, 02 Jul 2012 08:24pm Outdoor activity brand Wahu has renewed its naming rights deal with Surfing Australia's Wahu Surfer Groms Comp for a further year. Read more
Santos renewal underlines importance of Queensland gas projects Friday, 29 Jun 2012 09:00pm Santos has renewed its deal as naming rights partner of the Brisbane Festival City of Lights attraction for 2012, as Queensland and coal seam gas become increasingly important to the company's future. Read more
Tickets and partners go hand-in-hand Friday, 29 Jun 2012 07:31pm Rights holders should create ticketing opportunities for their sponsor/partners that align with their marketing goals, says sport and sponsorship marketing specialist Brian Gainor. Read more
Zip Industries renews with Sydney Festival Thursday, 28 Jun 2012 09:31pm Instant hot water manufacturer, Zip Industries has renewed its sponsorship of the Sydney Festival. Read more
No deal? No worries; AOC sponsors getting ambushed Thursday, 28 Jun 2012 08:15pm Non-AOC sponsors have ranked higher than some paying IOC and AOC sponsors in a prompted recall survey conducted by sports marketing agency Octagon. Read more
Stadiums need to upgrade Wifi capability to capitalise on social media Wednesday, 27 Jun 2012 10:26pm Australian stadiums and venues desperately need to upgrade their wifi capabilities to maximise the social media potential for sports clubs, sponsors and fans, says social media expert Brian Gainor. Read more
Rights holders should question value of intrusive on-field ads Wednesday, 27 Jun 2012 07:01pm Rights holders should question the value of intrusive on-field and mid-event advertising that might damage their relationship with fans, according to specialist sponsorship consultant Kim Skildum-Reid. Read more
Rebels' strong b2b program a big attractor for Massey Ferguson Wednesday, 27 Jun 2012 03:07pm Tractor brand Massey Ferguson has upgraded its coach sponsorship with the Melbourne Rebels Super Rugby franchise to sleeve sponsorship until the end of the 2014 season. Read more
