GWS sponsor opens in-stadium retail outlet to boost sales Friday, 01 Jun 2012 09:30pm Greater Western Sydney Giants AFL club's new gold sponsor, StyleTread, an online shoe retailer, will have a presence at the next six games at SKODA Stadium after selling directly to consumers at the stadium last Saturday. Read more
Lucky 7 car changes livery to activate store promo Friday, 01 Jun 2012 09:17pm Stone Brothers Racing's Lucky 7 car will change its livery to imitate a NASCAR vehicle to promote Lucky 7's in-store "Buy 2 Fly" sponsorship activation. Read more
subnine and Play Communication land Qantas work Friday, 01 Jun 2012 08:56pm Sports marketing agency, subnine and experiential marketing agency Play Communication have joined the sponsorship roster of Qantas, taking over from incumbent M&C Saatchi Sport & Entertainment. Read more
Myer begins exit strategy for VRC Thursday, 31 May 2012 09:48pm The Victorian Racing Company looks to be another casualty in the tough retail market as Myer begins reviewing its expenditure, including the sponsorship of the Melbourne Spring Carnival. Read more
Surfing Australia High Performance Centre as a Sony showroom Thursday, 31 May 2012 09:39pm Electronic and home entertainment company, Sony will supply Surfing Australia's $2 million High Performance Centre (HPC) with a range of its products to promote the brand to up-and-coming surfers. Read more
St Kilda lands coaches sponsor; co-major hunt continues Thursday, 31 May 2012 09:37pm Produce delivery service, Aussie Farmers Direct has signed on as coaches sponsor with the St Kilda Football Club. Read more
Casella Wines brand grabs national circus deal Wednesday, 30 May 2012 09:46pm Casella Wines brand, yellow tail, has become the official wine sponsor of Cirque du Soleil's latest Australian tour, OVO. Read more
Gaming law review could create new sponsor category Wednesday, 30 May 2012 08:52pm The Federal Government's review of the Interactive Gambling Act (IGA) could open up a new sponsorship category for rights holders if restrictions on online poker companies are lifted. Read more
Uncle Toby's to stick with Hackett for time being Tuesday, 29 May 2012 09:25pm Uncle Toby's will continue its relationship with former Olympian Grant Hackett despite images of damage to his Southbank apartment being widely distributed in mainstream and social media. Read more
Etihad renews major sponsorship of Sport Australia Hall of Fame Tuesday, 29 May 2012 09:23pm Etihad Airways has renewed its major sponsorship with the Sport Australia Hall of Fame, citing the relationship's corporate networking opportunities as a key reason for the renewal. Read more
