Rabodirect will increase its activation for the second year of its five-year partnership with Super Rugby franchise the Melbourne Rebels after research into brand recall far exceeded the company's expectations.Read more
QR National has become a partner of The Heart Foundation and will help promote its Warning Signs of a Heart Attack campaign.Read more
Infrastructure and environmental services firm, Cardno has signed a one-year shorts sponsorship with the Queensland Reds Super Rugby franchise, and was attracted to the deal because of the code's international reach.Read more
Insurer Allianz has become the naming rights partner of the Sydney Football Stadium in an effort to broaden its brand awareness in Australia.Read more
Electronics company, Samsung, has leveraged its international sponsorship of European soccer club, Chelsea FC in Australia by holding a youth training camp at Sydney Olympic Park Athletic Centre.Read more
The Brisbane Broncos NRL team is expected to announce a replacement sleeve sponsor, following the receivership of its existing long-term sponsor WOW Sight & Sound.Read more
Betting agency Centrebet has expanded its partnership with the North Queensland Cowboys NRL team for the 2012 season, moving from gold to major sponsor.Read more
Automotive workshop equipment and accessories company, Tecalemit has renewed its sponsorship of V8 Supercars driver, Mark Winterbottom.Read more
This month Sponsorship News celebrates its tenth year as Australia's leading source of sponsorship and sports marketing news.Read more
Independent Distiller's beer brand Asahi will open its own sales division called Asahi Premium Beverages, but the market position of the brand, and its sponsorship roster will be unaffected, says the company.Read more
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