ARU continues to renew partners Monday, 28 May 2012 09:46pm The Australian Rugby Union has renewed another of its partners, retaining Crowne Plaza Hotels & Resorts as the official hotel partner of the Qantas Wallabies. Read more
Kookaburra's laughing with major deal Monday, 28 May 2012 09:40pm The Australian men's hockey team, the Kookaburras, has clinched a two-year major sponsorship deal with a major resources company. Read more
NSW Premier's cricket match lands sponsor Monday, 28 May 2012 09:29pm China Southern Airlines has announced its major sponsorship of the Barry O'Farrell-organised biennale Twenty20 charity series between NSW and India. Read more
Storm revenue growing with new deals Friday, 25 May 2012 09:19pm The Melbourne Storm NRL club is anticipating a 30% increase in sponsorship revenue after growing its sponsor roster significantly over recent months. Read more
Volkswagen likely to continue presence at PGA Friday, 25 May 2012 09:15pm Volkswagen is confident it will renew its sponsorship of the PGA Championship, subject to final negotiations with Golf's peak body. Read more
HSBC Australia to focus on global strategy Thursday, 24 May 2012 09:50pm Global financial institution HSBC will not renew its nine-year partnership with the Hawthorn AFL club at the end of this year, but will instead focus on the HSBC Group's global sports marketing strategy in rugby and golf. Read more
MCA signs Rio Tinto to new property Thursday, 24 May 2012 09:19pm Mining company, Rio Tinto will partner with the Museum of Contemporary Arts in a new three year deal set up under the museum's new program streams initiatives. Read more
Port Adelaide signs mining sponsor Thursday, 24 May 2012 07:48pm WA-based mining company IMX Resources has signed with the Port Adelaide Football Club as a partner of the club's "Power to End Hunger" community program. Read more
Olympic sponsors yet to start major activation Wednesday, 23 May 2012 09:37pm Australian Olympic sponsors aren't concerned or surprised by the low recall of their brands shown in recent research by Sweeney Sports + Entertainment, with most saying they have yet to fully ramp up their Olympic activation. Read more
Heart with Kappa Wednesday, 23 May 2012 09:29pm Italian sportswear brand, Kappa has signed on as official apparel partner of the Melbourne Heart A-League club on a multi-year deal. Read more
