MCA signs Rio Tinto to new property Thursday, 24 May 2012 09:19pm Mining company, Rio Tinto will partner with the Museum of Contemporary Arts in a new three year deal set up under the museum's new program streams initiatives. Read more
Port Adelaide signs mining sponsor Thursday, 24 May 2012 07:48pm WA-based mining company IMX Resources has signed with the Port Adelaide Football Club as a partner of the club's "Power to End Hunger" community program. Read more
Olympic sponsors yet to start major activation Wednesday, 23 May 2012 09:37pm Australian Olympic sponsors aren't concerned or surprised by the low recall of their brands shown in recent research by Sweeney Sports + Entertainment, with most saying they have yet to fully ramp up their Olympic activation. Read more
Heart with Kappa Wednesday, 23 May 2012 09:29pm Italian sportswear brand, Kappa has signed on as official apparel partner of the Melbourne Heart A-League club on a multi-year deal. Read more
Qantas committed to Wallabies till 2015 Tuesday, 22 May 2012 09:36pm Qantas has renewed its naming rights partnership with the Australian Wallabies rugby team for a further four years, taking the partnership until the end of 2015. Read more
Energy drink company hopes for sales boost from Sharks deal Tuesday, 22 May 2012 09:23pm Energy drink brand Shark Energy is hoping for a sales boost from its new sponsorship deal with its namesake, Cronulla Sharks NRL team. Read more
SP Tools remains as key sponsor of Stone Brothers Racing Monday, 21 May 2012 09:25pm Hand tool supplier SP Tools has renewed its deal with Stone Brothers Racing as official tool supplier for another three years, in a move that will extend the partnership to 17 years. Read more
Kaspersky Labs renews Sea Eagles sponsorship Monday, 21 May 2012 09:22pm IT security software business Kaspersky Labs has renewed its major sponsorship of the Manly-Warringah Sea Eagles NRL club today, hot on the heels of signing as coach's sponsor for the AFL's Collingwood late last week. Read more
Dodo looks to boost brand awareness with Vegas prize Monday, 21 May 2012 09:12pm Telecommunication company Dodo will leverage its partnership with the Melbourne Tigers NBL team by offering customers the chance to win a trip to Las Vegas. Read more
FFA in talks to regulate alcohol sponsorship Friday, 18 May 2012 08:55pm Neither the Football Federation Australia nor the Australian National Preventive Health Agency would comment, but they are understood to be in advanced negotiations about restricting alcohol sponsorship of soccer in Australia. Read more
