Pet food brand signs new Etihad Stadium deal
Australian distributor Holistic Pet Foods has signed a three-year promotional deal for its recently acquired American natural pet food brand, Canidae, with Etihad stadium.Read more
More latest news - page 1207
QRL snags commercial broadcast deal
Channel Nine has signed a one-year broadcast partnership with the Queensland Rugby League that will boost the status and commercial prospects of the state-based competition.Read more
Samsung swimming to London with The Missile
Samsung Electronics Australia has signed 100m freestyle swimmer, James 'The Missile' Magnussen as a brand ambassador in the lead up to the 2012 London Olympic Games.Read more
Reds ink media deal with Fox Sports
Sports broadcaster Fox Sports has signed a media partnership with the Queensland Reds Super Rugby franchise for the 2012 season.Read more
Less flesh and more family values as Coopers taps into V8 Supercars
Coopers Brewery will take over from beer brand XXXX Gold as a platform partner of the V8 Supercars and plans to promote its success as a family-orientated business by celebrating its 150th anniversary at all V8 events.Read more
Jeep extends deal with Richmond
Automotive brand Jeep has extended its joint major sponsorship of the Richmond AFL club through to 2014.Read more
Packed March devalues event sponsorships in Victoria: peak body
Victoria has too many major events in March, and the competition for sponsorship dollars and attendance devalues the entire program, according to events industry body, the Victoria Events Industry Council.Read more
Ausgrid to focus on education and community sponsorship
Energy infrastructure company, Ausgrid will in future focus its sponsorship budget on education-based partnerships focusing on math, science and engineering, after it dropped several high-profile naming rights deals.Read more
Air Australia administration no loss to Queensland Reds
The Queensland Reds Super Rugby franchise has confirmed that the financial troubles of new airline Air Australia won't hit its sponsorship revenue, because its contract with the company was complete, and all money's under the contract had been received.Read more
BHP Billiton continues with West Coast
BHP Billiton has extended and expanded its sponsorship of the West Coast Eagles AFL club and will continue to be involved with community education programs that use sport as a base.Read more
