Sponsorship Australasia announces new awards program Friday, 18 May 2012 08:34pm Industry association, Sponsorship Australasia has announced an expanded 2012 Sponsorship Industry Awards program that will recognise successful sponsorship partnerships and leveraging campaigns. Read more
Australia Ballet posts sponsorship revenue increase Thursday, 17 May 2012 10:00pm The Australian Ballet has announced a $187,000 increase in its sponsorship revenue according to its 2011 annual report. Read more
Qantas signs deal for Lions tour Thursday, 17 May 2012 09:38pm Qantas has signed a deal to become the official airline for the 2013 British & Irish Lions rugby tour. Read more
Zuji to sponsor Seven's Amazing Race Thursday, 17 May 2012 09:29pm Online airfare comparison website Zuji has become the official travel partner of Channel Seven's broadcast of the Amazing Race Australia this year. Read more
Coopers keen to resume Adelaide United sponsorship if alcohol still allowed in soccer Wednesday, 16 May 2012 09:53pm Coopers Brewery chairman and marketing director Glenn Cooper says the company will resume its sponsorship of Adelaide United's A-League strip providing the FFA doesn't decide to bar alcohol sponsors in the future. Read more
Three Vic teams promote "Jump Rope for Heart" Wednesday, 16 May 2012 09:51pm Three Melbourne sporting clubs have come on as prize partners for the Heart Foundation's "Jump Rope for Heart" promotion. Read more
Strong response to body-transformation program Wednesday, 16 May 2012 09:48pm The boom in online body-transformation programs has seen one of the most successful ventures in the space, the Michelle Bridges 12 week program, sign more than 10,000 participants this year, and enter the sponsorship market. Read more
Glory confident sponsors will return Tuesday, 15 May 2012 09:13pm Perth Glory A-League club is anticipating the return of all of its expiring sponsorships after initial end-of-year research showed better-than-anticipated results for most categories. Read more
Longines tennis sponsorship extends to juniors throughout the world Tuesday, 15 May 2012 08:51pm Swiss watch maker Longines' sponsorship of the Future Aces Tennis Tournament at the French Open includes a global element, that will give one Australian youngster the chance at a three-year sponsorship deal with the brand. Read more
Uncle Toby's splashes out with ambassadors Monday, 14 May 2012 08:10pm Nestle brand, Uncle Toby's has signed three new brand ambassadors in the lead up to the 2012 London Games. Read more