Sharks' on field success generates interest from sponsors Tuesday, 01 May 2012 09:58pm The Cronulla Sharks NRL club is receiving more interest from potential sponsors after recording its sixth straight win on Sunday after beginning the season in sponsorship turmoil. Read more
Orica backs GreenEDGE Tuesday, 01 May 2012 09:54pm After suffering massive damage to its corporate reputation following hazardous gas and chemical leaks in NSW, chemical company Orica has announced a major naming rights sponsorship of the GreenEDGE Cycling team for the next three years. Read more
GMR Marketing takes over Cape Mentelle Tuesday, 01 May 2012 09:42pm Louis Vuitton Moet Hennessey wine brand, Cape Mantelle has appointed GMR Marketing to handle its sponsorship engagement for 2012. Read more
Olympic Committee lays down law for social media for sponsored athletes Monday, 30 Apr 2012 09:56pm Australian Olympic athletes have been given a strict set of guidelines by the Australian Olympic Committee covering mentions of their individual sponsors in social media during the London Olympic Games. Read more
Sponsorship helps Waratahs get back into the black Monday, 30 Apr 2012 09:54pm The NSW Waratahs Super Rugby franchise has reported a net operating profit of $49,990 for the 2011 financial year, with sponsorship revenue for the period up by $409,206 to a total of $5,657,298. Read more
Art Gallery short a sponsor despite online support Monday, 30 Apr 2012 08:47pm The Art Gallery of NSW will open its latest display of Australian works without a title sponsor, despite doubling its social media following and developing an iPad app for the collection. Read more
Street art raises interest for Maybelline fashion week activation Friday, 27 Apr 2012 09:21pm Make-up company, Maybelline has used an innovative street art project and brand ambassador, Ruby Rose, to drum up interest in its involvement in Mercedes-Benz Fashion Week. Read more
Social media, sponsors and festivals; global study Friday, 27 Apr 2012 09:01pm Digital activation through social media is rapidly becoming the most important communication channel between sponsors and festival goers, according to a new global study. Read more
Football West inks two sponsors Friday, 27 Apr 2012 08:58pm Football West has signed on two new commercial partners to support grassroots football. Read more
Origin takes over from Integral for NSWRL Western Sydney Development Thursday, 26 Apr 2012 09:28pm Energy retailer Origin will become the major sponsor of the New South Wales Rugby League Western Sydney Academy's game development unit, taking over from incumbent Integral Energy. Read more
