Panthers like milk-based products, sign with OAK
NRL club the Penrith Panthers has signed a major jersey deal with Parmalat's flavored milk brand, OAK.Read more
More latest news - page 1210
Western Force upgrades two sponsors
Super Rugby's Western Force has increased its sponsorship roster, by upgrading two long-term corporate level member companies to sponsor status.Read more
AirAsia X in holding pattern over sponsorship
AirAsia X, which is expanding its Australian flight schedules, will continue to target niche audiences through music festivals and surfing competitions.Read more
Detailed research helps broaden sponsor base for Belvoir theatre
Sydney-based theatre company, Belvoir has stepped up its research activity to demonstrate to sponsors the value of their partnerships.Read more
V.I.P. Home Services goes national with Port Adelaide
V.I.P. Home Services has signed a three-year deal as joint major sponsor with the AFL's Port Adelaide, in a bid to lift its national brand awareness.Read more
Lockwood praises V8 team sponsorship
Security and lock supplier, Lockwood has increased its commitment to V8 Supercar team, Brad Jones Racing (BJR), by signing on as naming rights partner of Fabian Coulthard's car.Read more
University builds "sporting" profile with Brumbies deal
The University of Canberra has signed on as principal partner of Super Rugby's ACT Brumbies for the 2012 season in a deal it hopes will boost its profile as a "sporting university".Read more
Qantas takes off with ARU Sevens
Qantas has increased its involvement with the Australian Rugby Union by becoming the naming rights sponsor of the men's and women's Sevens teams for the next four years.Read more
Australian Open extends Rolex relationship in record-breaking year
Watch brand Rolex has renewed its sponsorship of the Australian Open tennis tournament, citing increased attendance numbers and strong international media coverage in 2012 among its reasons for renewing.Read more
HOSTPLUS reunited with Storm
Superannuation fund HOSTPLUS has returned to the NRL's Melbourne Storm after a two-year absence, signing a two-year deal with the team's coaching staff.Read more
