Central Coast sign US sponsor Thursday, 26 Apr 2012 08:40pm The Central Coast Mariners A-League club has signed a US-based IT company as its major sponsor for its fixtures in the Asian Football Confederation Champions League Group Stage. Read more
Paladin Risk scores for ANZAC match Tuesday, 24 Apr 2012 05:32pm Canberra-based risk management firm, Paladin Risk will feature on the front-of-jersey of the Manly Sea Eagles NRL club's one-off ANZAC day strip for the team's clash against the Canterbury Bulldogs. Read more
AirAsia takes naming rights to MotoGP Tuesday, 24 Apr 2012 05:20pm As forecast by Sponsorship News in February, budget airline AirAsia has formally announced that it will become title sponsor of the Australian Motorcycle Grand Prix in 2012 held at Phillip Island. Read more
Adelaide United FC claims ignorance to political ramifications of sponsorship Tuesday, 24 Apr 2012 05:06pm Adelaide United A-League club released an official statement late yesterday claiming it hadn't "contemplated any political undertones" when accepting the proposed sponsorship from Clive Palmer's soccer watchdog organisation, Football Australia. Read more
GM brand prepares for national launch with Demons Monday, 23 Apr 2012 09:46pm European car manufacturer Opel has signed a one-year with the Melbourne Demons AFL club to coincide with its national launch in September this year. Read more
Sydney Festival appoints new executive director Monday, 23 Apr 2012 09:44pm The Sydney Festival is looking for new corporate partnerships for next year through its newly-appointed executive director's networks. Read more
Sponsors need better communication and better metrics, says Jaycar boss Friday, 20 Apr 2012 09:32pm Jaycar founder Gary Johnston says major sponsors should be more open in communicating with each other, and develop some more usefull metrics around the relative value of sponsorship properties. Read more
AOC signs agreement with management consultancy Friday, 20 Apr 2012 09:16pm The Australian Olympic Committee has signed a four-year contra agreement with consultancy rogenSi. Read more
Rugby first choice for customers, says Volvo Friday, 20 Apr 2012 09:13pm Automotive brand Volvo has expanded its partnership with the NSW Waratahs Super Rugby franchise after research showed rugby to be the preferred sporting code of its customers. Read more
Virgin back to Splendour for 2012 Thursday, 19 Apr 2012 09:01pm Mobile phone company, Virgin Mobile plans to expand its role at this year's Splendour in the Grass music festival after its success last year with live-streaming bands from the event. Read more
