Football Australia may withdraw legal action against FFA over sponsorship Thursday, 19 Apr 2012 08:52pm The Clive Palmer-backed "unofficial soccer watchdog", Football Australia has told Sponsorship News that it is reconsidering legal action against Football Federation Australia after the governing body blocked a sponsorship deal. Read more
Traffik on the road with award-winning Samsung activation Thursday, 19 Apr 2012 08:44pm Traffik Marketing, which recently won the "Best in Show" award at the Royal Easter Show for its activation for the Samsung GALAXY Note, will take the exhibit on a nationwide tour. Read more
Restructured NBL broadcast deal inspires new sponsorship properties Wednesday, 18 Apr 2012 09:54pm Basketball Australia has restructured its broadcast deal with Network TEN to give it more prime time exposure and this has led to the creation of new range of sponsorship properties for the National Basketball League. Read more
Confidence drop natural in tough economy: Sponsorship Australasia Wednesday, 18 Apr 2012 09:53pm The sharp decline in confidence in the sponsorship sector revealed in Sponsorship Australasia's annual survey was no real surprise, says the organisation's president Bruce Kaider, and is simply a reflection of sentiment in the wider economy. Read more
PR agency looking to broaden sponsorship options for athletes Tuesday, 17 Apr 2012 09:21pm PR agency Gray Media Services and Life Arena Sports Management have announced a joint venture that will focus on diversifying the sponsorship opportunities available to athletes. Read more
Suncorp's GIO to lock down NSWRL Tuesday, 17 Apr 2012 09:16pm Suncorp's insurance brand GIO has signed a major sponsorship with NSW Rugby League that will give the company top-to-bottom exposure through the sport. Read more
Brand ambassadors hotlap with Suzuki Tuesday, 17 Apr 2012 08:36pm Automotive brand Suzuki has taken to Facebook to promote its Suzuki Swift, by challenging fans to beat lap times set by the company's brand ambassadors. Read more
Sponsorship sector confidence declining: Sponsorship Australasia Monday, 16 Apr 2012 09:07pm Business confidence among people working in the sponsorship sector has dipped dramatically since 2010, according to the latest Sponsorship Australasia Outlook Report. Read more
ATC lands two partners for Sydney tracks Monday, 16 Apr 2012 09:07pm The merger between the Australian Jockey Club and the Sydney Turf Club is allowing the organisation to achieve larger and more comprehensive sponsorship arrangements, with the merged club, the Australian Turf Club, signing deals this week with wine and spirits group Moet Hennessy and De Bortoli Wines as foundation partner and gold partner respectively. Read more
Tempus Two with Fashion Week for 2012/13 Monday, 16 Apr 2012 09:01pm Wine brand, Tempus Two has become the official wine partner for the Mercedes-Benz Fashion Week Australia. Read more
