Automotive brand Subaru will challenge competing automotive brand Skoda's dominance of Australian cycling sponsorship through an extensive new deal with Cycling Australia and a tie-up with Australia's new international cycling team, GreenEDGE Cycling.Read more
Japanese probiotic product, Yakult has renewed its sponsorship of the Essendon Bombers AFL club.Read more
Queensland mining company, Guildford Coal has become a major sponsor of the North Queensland Cowboys NRL club and will be its coach sponsor next year.Read more
How good is your knowledge of the sponsorship industry? Take the final Sponsorship News quiz for 2011 and find out.Read more
The Adelaide Strikers franchise has been first to the wicket to announce its major partners for the inaugural Big Bash Twenty20 tournament, signing up People's Choice Credit Union to its inaugural major sponsorship deal.Read more
Suncorp has renewed its sponsorship of Surfing Australia for 2012 and will continue to leverage its Suncorp Sunwise program through shade tents at Surfing Australia events across the country.Read more
British sprinter James Ellington is using a novel approach to raising sponsorship by auctioning himself on popular online auction website eBay.Read more
Private sector support of the arts has risen according to a new report by the Australia Council for the Arts.Read more
The Port Adelaide AFL club has affirmed its stance that its commercial partners won't influence its player recruiting processes, after key sponsor VIP Home Services offered the club a lucrative increase in its deal if it signed troubled players Brendan Fevola or Leon Davis.Read more
Wesfarmers Arts has extended its deal with the Western Australia Opera as its principal partner, taking the relationship to 13 years in total.Read more
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