Samsung mobilises bloggers for Olympic activation Tuesday, 03 Apr 2012 09:20pm Electronics company, Samsung is leveraging its Olympic sponsorship by calling on bloggers to submit blog entries for a global competition. Read more
Movies in the Vineyard goes national Tuesday, 03 Apr 2012 09:11pm The Movies in the Vineyard event is expanding to include events in South Australia, Victoria and New South Wales, despite being without a major sponsor. Read more
Metricon to capitalise on 2011 SUNS success Tuesday, 03 Apr 2012 08:46pm Residential developer and builder Metricon will increase its online activation for the second year of its five-year sponsorship of the Gold Coast SUNS AFL club after research showed the partnership was helping drive brand awareness. Read more
NBL reports steady growth Monday, 02 Apr 2012 09:28pm The National Basketball League is reporting attendance growth for the third straight season. Read more
New deals boost Panthers sponsorship revenue by 15% Monday, 02 Apr 2012 09:03pm The Penrith Panthers NRL club says its sponsorship revenue has increased by about 15% this year, after beginning the year without a major sponsor. Read more
Sponsorship is irrelevant to choice of venue, says SLSA Monday, 02 Apr 2012 08:01pm Surf Life Saving Australia has strongly denied that sponsorship considerations play a role in selecting the venue for its annual national Surf Life Saving Championships. Read more
MCA overhauls strategy to land long-term deals Friday, 30 Mar 2012 10:02pm The Museum of Contemporary Art adjusted its sponsorship strategy during the recent refurbishment of the gallery to focus on longer-term deals. Read more
Huawei confirms Raiders sponsorship Friday, 30 Mar 2012 09:31pm Chinese telecom company Huawei will use its new sponsorship of the Canberra Raiders NRL club to help change the perception of the company from one that is purely focussed on major infrastructure projects, to a consumer focussed brand in Australia. Read more
Members flock to Reds in 2012 Friday, 30 Mar 2012 09:08pm The Queensland Reds Super Rugby franchise has nearly doubled its membership since last year. Read more
Myer off to the races with Perth Racing Thursday, 29 Mar 2012 09:50pm Department store, Myer has extended its deal with Perth Racing for three years taking the partnership to twelve years. Read more
