Samsung appoints new sponsorship manager
Consumer electronics company Samsung has appointed experienced sports and events marketing specialist Dan Canham as its new sponsorship manager.Read more
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Schweppes renews sponsorship of Perth Racing
Schweppes Australia has renewed its sponsorship of Perth Racing and will sponsor the thoroughbred racing venue operator for a further five years.Read more
Bundy Rum restructures motorsport sponsorships, ramps up utes leveraging
Diageo-owned Bundaberg Rum has restructured its motorsport sponsorship program, ending its sponsorship of one V8 Supercar, but ramping up the leveraging activity around a separate sponsorship it has in an undercard category, the V8 Utes series.Read more
Bogut gets behind new sports consultancy and management company
Australian NBA player Andrew Bogut will have a financial stake, and provide advisory services to new sports consultancy and management business, One Management Group and Consulting, recently launched by ASMA president Bruce Kaider.Read more
Support of causes and charities a key factor in brand allegiance: research
In the last year almost a quarter of consumers changed their regularly-purchased products to those that support a cause or charity, according to new research.Read more
Waeco sticks with outdoors exhibitions sponsorship
Mobile refrigeration company, Waeco has become a major sponsor of the National 4x4 & Outdoors Show and the Tinnie & Tackle Show that will be held in Brisbane and the National 4x4 & Outdoors Show and Fishing & Boating Expo to be held in Melbourne.Read more
WorkSafe renews long-term Western Bulldogs sponsorship
Victorian government agency, WorkSafe, has renewed its sponsorship of the Western Bulldogs AFL club and will be a premier partner for a further three years.Read more
Steel company praises V8 Supercars team sponsorship
Steel distribution company, Orrcon Steel, has praised the value of its V8 team sponsorship, and says the initiative has played a key role in building its brand with customers and developing sales channels.Read more
ARC seeking new sponsorship consultant
The Australian Rally Championships (ARC) is seeking a new sponsorship consultant to help it find sponsors for the rally series.Read more
Macquarie Group backs disability sailing regatta
Macquarie Group Foundation has become the naming rights sponsor of the 2012 International Access Class World and International Championships yachting regatta that will take place in April and is hosted by the Middle Harbour Yacht Club.Read more
