Adelaide-based home improvement product retailer, Stratco Australia, has renewed major sponsorship deals with the Queensland Reds Super Rugby franchise, the West Coast Eagles AFL club and the Adelaide Thunderbirds ANZ Netball Championship team.Read more
Diageo-owned rum brand Bundaberg Rum will continue to be a sponsor of the National Rugby League, after it extended its agreement for a further year.Read more
Major venue and sport stadium manager, AEG Ogden has ramped up its sponsorship sales capabilities and has formed a new division which it hopes will increase the commercial revenues of the venues it manages.Read more
Beam Global bourbon brand, Jim Beam has renewed its major sponsorship of the Dick Johnson Racing team as well as its sponsorship of the V8 Supercars Series where it is the official spirit sponsor.Read more
Papua New Guinea rice company, Trukai Industries has renewed its major sponsorship of the North Queensland Cowboys for a further two years.Read more
The Geelong Cats has announced an agreement with the developers of the Keystone Business Park, that will see the AFL club gain a wholly-owned training facility within the new business precinct.Read more
The Canberra Raiders NRL club will enter the 2012 season with local charity The Cancer Support Group as its interim jersey partner, after failing to secure a major jersey sponsor so far.Read more
Arrow Energy has become a sponsor of the Brisbane Broncos NRL club and will focus its leveraging activity in towns in the Surat Basin, its main area of business.Read more
The Port Adelaide AFL club has lost both My ATM and Soaring Securities as co-major sponsors and is negotiating to replace both deals.Read more
The Parramatta NRL club has signed three new apparel sponsorship deals worth over $1 million for next season, with Capital Corporation, University of New England and Law Partners joining the club as major sponsors.Read more
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