New 360 degree content underlines Football West's digital push Friday, 23 Mar 2012 09:18pm Football West has undertaken a comprehensive overhaul of its digital strategy, punctuated by its latest release, Football 360, an original content football show distributed via its digital channel Football West TV. Read more
McDonald's hooks kids while they're young... on sport Friday, 23 Mar 2012 08:31pm McDonald's will partner with the Melbourne Cricket Ground and the National Sports Museum to target children of all ages to promote healthy living and cultural education through sports. Read more
Hamilton Island goes with Front Row Friday, 23 Mar 2012 07:44pm Hamilton Island has appointed sports marketing consultancy Front Row Events Group to manage its sponsorship portfolio. Read more
Central Coast vital for VIP Thursday, 22 Mar 2012 09:16pm VIP Home Services has identified the Central Coast as a key market for its long term growth and will push its brand in the region. Read more
MCA gets connected with new tech partnerships Thursday, 22 Mar 2012 09:13pm The Museum of Contemporary Art has activated a bevy of new and old partners to upgrade its technology as part of its $53 million dollar redevelopment that will be revealed to the public next week. Read more
Future bright as festival boosts partners, revenue Thursday, 22 Mar 2012 09:05pm The multi-city Future Music Festival has reported a 22% increase in sponsorship revenue for 2012. Read more
Rovio's Angry Birds deal highlights emerging category Wednesday, 21 Mar 2012 09:47pm A new deal between a mobile phone game developer and an F1 racing team highlights the international opportunities for Australian rights holders to target mobile phone software developers as sponsors. Read more
Outlook report to be released next month Wednesday, 21 Mar 2012 09:10pm Sponsorship Australasia and Repucom are finalising the data for The Outlook Report, after this year's survey received the highest participation ever. Read more
Mobile Samsung initiative takes kids to new health galaxy Wednesday, 21 Mar 2012 09:07pm Samsung Electronics Australia will install over 400 of its top-selling Galaxy Tab 10.1s into over 100 mobile learning centres throughout Australia to promote healthy living to school children. Read more
Facebook key to engaging Original Source's twenty-something market Tuesday, 20 Mar 2012 09:32pm Shower gel brand Original Source will seek to engage with consumers and drive sales by using Facebook to activate its latest sponsorship deal. Read more
