Beer brand Crown Lager has increased its golf sponsorship by backing a new Golf Australia social golf program that will help casual players and non-club members gain a recognised playing handicap.Read more
Global foreign exchange broker FxPro has become the Super Rugby naming rights sponsor, in a deal the company says demonstrates its belief that sport sponsorship is the best way to convey its marketing messages to consumers.Read more
Westpac will enter into a long-term sponsorship agreement with Zoos SA as part of a debt restructuring deal to rescue the embattled organisation from financial collapse.Read more
Rebel Sport has become the presenting sponsor of the Heart Foundation's Jump Rope for Heart program.Read more
As Canberra Stadium faces 2012 without a naming rights sponsor, sporting teams the ACT Brumbies and Canberra Raiders are close to brokering deals for their vacant major jersey properties with the season start only three months away.Read more
Tyre manufacturer Michelin has become the shorts sponsor of the Melbourne Rebels for the next three years.Read more
The bid for a new NRL team in the Western Corridor of Queensland has agreed in-principle sponsorship deals with two companies, according to bid chairman, Steve Johnson.Read more
Fujitsu General has denied it has decided against renewing its naming rights sponsorship of the V8 Supercars series, saying media reports carried by the V8 Supercars website are wrong.Read more
Bankwest has increased its sponsorship of the Western Force Super rugby franchise and will be its back-of-jersey sponsor next season.Read more
Australia pasta company San Remo has become the exhibition partner for a major exhibition that starts next month at Canberra's National Gallery and will leverage the sponsorship through the Capital's Enlighten Festival in March.Read more
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