Octagon absorbs OPCON Friday, 09 Mar 2012 09:17pm Management company Octagon Australia has announced it has acquired the rights held by music and entertainment business, OPCON Pty Ltd. Read more
Commonwealth Bank activates deal with Clean Up Australia Thursday, 08 Mar 2012 09:59pm The Commonwealth Bank has leveraged its deal with Clean Up Australia Day by cleaning a part of Sydney Harbour with volunteer staff. Read more
Bombers land The Hanger with Fox Sports Thursday, 08 Mar 2012 09:57pm Essendon AFL club has secured a broadcast deal with Fox Sports to show its half-hour TV show, The Hanger, which will offer commercial opportunities to partners outside of the club's sponsorship stable. Read more
Lingerie Football set to tour down under Thursday, 08 Mar 2012 09:43pm Venue manager AEG Ogden will promote the popular US Lingerie Football League, which is set to tour Australia in June and is testing the market for sponsors. Read more
Broncos stitch up new sleeve deal Wednesday, 07 Mar 2012 09:57pm Home loan company, Firstmac has secured the sleeve sponsorship of the Brisbane Broncos NRL club in a three-year deal. Read more
ETSA parts ways with Netball SA Stadium Wednesday, 07 Mar 2012 09:49pm Netball SA has announced that ETSA Park will be renamed Netball SA Stadium after ETSA Utilities decided not to renew its naming rights deal. Read more
Levi's investigates sponsorship potential with Storm Wednesday, 07 Mar 2012 09:35pm Apparel brand, Levi's has signed a one-year deal with the Melbourne Storm NRL club as casual apparel partner to measure the viability of sports sponsorship as a marketing tool. Read more
myFord testing sports sponsorship with FPR Tuesday, 06 Mar 2012 09:29pm Macquarie Finance-owned finance brand, myFord will make its first entry into the sports sponsorship market with V8 supercar team, Ford Performance Racing (FPR) in a one-year deal. Read more
Just Car looks to build on success with younger demographic Tuesday, 06 Mar 2012 09:04pm Just Car Insurance will enter a second year with the Australian Drifting GP after a successful first year sponsoring the series. Read more
Bingle backs Tigers until 2013 Tuesday, 06 Mar 2012 08:08pm Car insurer, Bingle has extended its back-of-jersey sponsorship with the Richmond Tigers AFL club until 2013. Read more
