Compression garment supplier, 2XU has become the official compression garment supplier of the Queensland Reds Super Rugby franchise as part of a two-year, six-figure sponsorship deal.Read more
The signing of spin legend Shane Warne has delivered a major fillip to the Twenty20 Big Bash competition, and some new sponsorship announcements are coming soon, according to Cricket Australia's Luke Bould.Read more
Ian Thorpe's new ambassador role with sport social media application, PlayUp, will give swimming fans the chance to chat directly with the athlete online, the company says.Read more
Sydney FC is in no rush to sign a major partner, said CEO Dirk Melton, as the club announced it had locked in Caltex Australia as a shorts sponsor.Read more
Nikon has become the official camera of Surfing Australia and has appointed Australian surfer Stephanie Gilmore as a brand ambassador.Read more
Wesfarmers has increased its sponsorship of the National Gallery of Australia and will become its Indigenous Arts partner from 2012.Read more
A-League football club Central Coast Mariners has signed a three-year partnership with business-to-business trading company, BBX.Read more
Cricket Australia has budgeted for sponsorship growth of 4% this year as its policy of having a smaller number of premium partners continues to deliver sustainable growth, according to commercial marketing manager Luke Bould.Read more
In a pioneering move for a sporting club, English Premier League football's Manchester United is reportedly building its own branded global social network and media outlet.Read more
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